IOSIG Stern Award Winners


The AMA's Interorganizational SIG 2021 Louis W. Stern Award has gone to Seggie, Griffith and Jap (2013)


Author: Qiong Wang

The 2021 AMA IOSIG Louis W. Stern Award Winners

The 2021 Stern Award Committee, chaired by Aric Rindfleisch (University of Illinois) and including Kersi Antia (University of Western Ontario) and Alok Kumar (University of Nebraska), is pleased to announce that Steven H. Seggie (ESSEC Business School), David A. Griffith (Texas A&M University), and Sandy D. Jap (Emory University) are the winners of the 2021 Louis W. Stern Award. Their winning article “Passive and Active Opportunism in Interorganizational Exchange,” was published in the Journal of Marketing in 2013.

The judging criteria were the quality of the data, the originality of the theorizing, and the impact (citations) to date.

The committee unanimously agreed that the article is an outstanding example of novel and well executed research that has made a significant contribution to the field of inter-organizational relationship research. Specifically, the committee commented that:

Seggie, Griffith and Jap (2013) shine much-needed empirical spotlight on the opportunism construct, its different manifestations, and identify effective strategies for managing opportunism. The authors offer a well-crafted conceptualization of opportunism’s effects over time and tests this conceptualization using a novel multi-method approach. This article represents a contribution to both the transaction cost framework and the marketing channels literature and has received considerable attention from the scholarly community. In addition, it offers a set of important and implementable recommendations regarding how managers should respond to different types of (i.e., active vs passive) opportunism.

The Interorganizational SIG’s Louis W. Stern Award was established by Louis W. and Rhona L. Stern in 1999 through the American Marketing Association Foundation. The award recognizes an outstanding article published in a widely recognized and highly respected refereed journal that has made a significant contribution to the literature on marketing and channels of distribution between three and eight calendar years after publication.

The IOSIG thanks all who took the time to nominate and vote for articles for the 2021 Louis W. Stern Award and especially appreciates all the work the award committee put into selecting the winning article. Please join us in offering Steven, David, and Sandy sincere congratulations for their outstanding contribution to our field!

Qiong Wang