J Mar Analytics Awards

Introduction

The Journal of Marketing Analytics announces its yearly awards

b>INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Journal News

Author: Maria Petrescu


The team of the Journal of Marketing Analytics would like to thank all the authors, reviewers, and publishers for their great efforts in 2020 and to announce the editorial awards for last year:

Best paper of the year: “Protecting survey data on a consumer level”, Matthew J. Schneider & Dawn Iacobucci

Most popular paper of the year: “Cutoff criteria for overall model fit indexes in generalized structured component analysis”, Gyeongcheol Cho, Heungsun Hwang, Marko Sarstedt & Christian M. Ringle

Best paper in a special issue: “The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance”, Michael Rodriguez & Stefanie Boyer

Best editor of a special issue: Dr. John (Ricky) Fergurson, Indiana State University

Best reviewers: Ms. Sheen Kachen, University of Nevada, Las Vegas, and Dr. John Gironda, University of North Carolina at Wilmington

Thank you all for a wonderful year.

Anjala Krishen and Maria Petrescu, co-editors