INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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A Research Agenda for (Gender) Troubled Times: Striving for a Better Tomorrow
—Catherine Coleman, Eileen Fischer, and Linda Tuncay Zayer [Publisher] [Google Scholar]

Real Men Don’t Buy “Mrs. Clean”: Gender Bias in Gendered Brands
—Nathalie Spielmann, Susan Dobscha, and Tina M. Lowrey [Publisher] [Google Scholar]

Female Stereotypes in Print Ads: A Longitudinal Analysis from an Institutional Viewpoint
—Andres Rodriguez Veloso, Kavita Miadaira Hamza, Lara Petrini Victorino, and Lealis Vaz Meleiro Lopes [Publisher] [Google Scholar]

The Sleep-Deprived Masculinity Stereotype
—Nathan B. Warren and Troy H. Campbell [Publisher] [Google Scholar]

Sincere, Not Sinful: Political Ideology and the Unique Role of Brand Sincerity in Shaping Heterosexual and LGBTQ Consumers’ Views of LGBTQ Ads
—Steven Shepherd, Tanya L. Chartrand, and Gavan J. Fitzsimons [Publisher] [Google Scholar]

Advanced Style Influencers: Confronting Gendered Ageism in Fashion and Beauty Markets
—Ela Veresiu and Marie-Agnès Parmentier [Publisher] [Google Scholar]

This Is Who I Am: Instagram as Counterspace for Shared Gendered Ethnic Identity Expressions
—B. Yasanthi Perera, Sarita Ray Chaudhury, Pia A. Albinsson, and Lubna Nafees [Publisher] [Google Scholar]

Velocity and Vertigo: Gender Trends in Consumer Research: In Conversation with Fernando Desouches, Linda Ong, and Linda Scott
—Catherine Coleman, Linda Tuncay Zayer, Fernando Desouches, Linda Ong, and Linda Scott [Publisher] [Google Scholar]

Un/Re/Doing Gender in Consumer Research: In Conversation with Pauline Maclaran, Lisa Peñaloza, and Craig Thompson
—Jenna Drenten, Pauline Maclaran, Lisa Peñaloza, and Craig J. Thompson [Publisher] [Google Scholar]