Subsistence Marketplaces 2021

Introduction

Los Angeles via Zoom, 28-30 May 2021

INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: Revisits

Author: Madhubalan Viswanathan

Second Virtual Subsistence Marketplaces Conference

cba.lmu.edu/smi/2021subsistencemarketplaces

And Launch of Journal and Knowledge/Practice Portal

subsistencemarketplaces.org

May 28 – 30, 2021

Loyola Marymount University, Los Angeles via Zoom

REGISTRATION FREE AND REQUIRED!

6:00 a.m. – 10:15 a.m. Pacific Time (GMT -7)

9:00 a.m. – 1:15 p.m. Eastern Time (GMT -4)

5:00 p.m. – 9:15 p.m. Tanzania Time (GMT +3)

6:30 p.m. – 10:45 p.m. Indian Standard Time (GMT +5:30)

Sponsored by:
LMU Center for International Business Education (CIBE)

Co-sponsored by LMU College of Business Administration, Subsistence Marketplaces Initiative and the University of Illinois, Urbana-Champaign

Conference Co-Chairs

Conference Director

Conference Virtual Immersion Coordinators

  • Cristy Azuara, Mexico
  • Luis Chavez, Honduras
  • Ron Duncan, USA
  • Steve Morse, USA
  • Leticia Villareal, Mexico
  • Radovan Restovic, Mexico
  • Ramadhani, Lulu, and Maalim Kupaza, Tanzania
  • Marie Nyiraneza and Jean Bertrand Uwishema, Uganda

 

Preliminary Program 

FRIDAY, MAY 28 | 6:00 a.m. – 10:15 a.m. PT

Day 1: Discussion – Grounding the Conversation

  • Interactive sessions with short presentations, long discussions and summary of insights
  • Creative formats
  • Purposeful discussion in preparation for the second day of the conference with virtual immersion

6:00 a.m. – 6:15 a.m. | Welcoming Remarks

6:15 a.m. – 7:30 a.m. | Tracks

  • Subsistence Entrepreneurs
  • Subsistence Consumer Insights
  • Subsistence Enterprises
  • Subsistence Marketplaces

7:45 a.m. – 9:00 a.m. | Tracks

  • Subsistence Entrepreneurs
  • Education and Livelihood in the Post-Covid World
  • Subsistence Enterprises
  • Women in Subsistence Marketplaces

9:15 a.m. – 10:15 a.m. | Interactive Symposium

Current and Emerging Subsistence Marketplaces Research Issues (Methodology, Diversity, Gender, Finance and Pedagogy) – Jessie Wang

  • Methodological Challenges in Subsistence Research – Samanthika Gallage
  • Gender Dynamics in Subsistence Marketplaces – Shikha Upadhyaya
  • Financing New Business Models and Ventures in Subsistence Marketplaces – Jacob Park


SATURDAY, MAY 29 | 6:00 a.m. – 10:15 a.m. PT

Day 2: Immersion – Journeying Bottom-Up

Chaired by Samanthika Gallage and Jessie Wang

  • Introduction to Day 2
  • Participants choose groups and topics
  • Small group planning for virtual interviews
  • Small group interactions and conversations through virtual interviews – Round 1
    • Africa, Latin America and other possible locations
  • Small group debrief
  • Small group interactions and conversations through virtual interviews – Round 2
    • Africa, Latin America, and other possible locations
  • Small group debrief
  • Rounds 3 and 4 as time permits
  • Report back on lessons learnt
  • Closing remarks


SUNDAY, MAY 30 | 6:00 a.m. – 10:15 a.m. PT

Day 3: Emersion – Charting Pathways

6:00 a.m. – 6:15 a.m. – Introduction to Emersion – Jacob Park

6:15 a.m. – 7:00 a.m. – Introduction to Journal and Knowledge-Practice Portal

7:00 a.m. – 8:00 a.m. – Research in Subsistence Marketplaces in a Post-Covid World – Jacob Park and Jessie Wang

  • Panel and Small Group Discussion

8:00 a.m. – 9:00 a.m. – Curricular Innovation Workshop – Samanthika Gallage and Shikha Upadhyaya

  • Immersion and Design in Small Groups

9:00 a.m. – 10:00 a.m. – Social Enterprise and Business in a Post Covid World – Opportunities and Challenges

  • Panel and Discussion

10:00 a.m. – 10:15 a.m. – Closing Remarks – Conference Chairs

Thank you,

Madhu Viswanathan

Professor, Department of Marketing
College of Business Administration
Loyola Marymount University, Los Angeles

Professor Emeritus, Department of Business Administration
Gies College of Business
University of Illinois, Urbana-Champaign

Subsistence Marketplaces Initiative

Marketplace Literacy Project