INTEREST CATEGORY: DOCTORAL STUDENTS
POSTING TYPE: Awards

Author: David Hardesty

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I am happy to announce the award winners for the 10th Annual William O. Bearden award given last week at the Southeast Marketing Symposium hosted by the University of Mississippi.

The runner-up was:

Felipe Affonso from the University of Florida for his research entitled “The Structure of a Product, Retail Environment, and Brand Logo Can Affect Judgments of Value.”

The winner was:

Lan Anh Ton from the University of Georgia for her research entitled “Packaging Design Simplicity: When and Why Simple Product Packaging Enhances the Valuation of Consumable Products.”

Please join me in congratulating Felipe and Lan Ahn on this outstanding achievement.