William O. Bearden Award
Lan Anh Ton was given this award at the 2021 Southeast Marketing Symposium
Author: David Hardesty
I am happy to announce the award winners for the 10th Annual William O. Bearden award given last week at the Southeast Marketing Symposium hosted by the University of Mississippi.
The runner-up was:
Felipe Affonso from the University of Florida for his research entitled “The Structure of a Product, Retail Environment, and Brand Logo Can Affect Judgments of Value.”
The winner was:
Lan Anh Ton from the University of Georgia for her research entitled “Packaging Design Simplicity: When and Why Simple Product Packaging Enhances the Valuation of Consumable Products.”
Please join me in congratulating Felipe and Lan Ahn on this outstanding achievement.