Journal of Marketing Newsletter – April 2021


News and updates from JM

POSTING TYPE: Journal News

Author: Christine Moorman

Journal of Marketing Newsletter – April 2021


Journal of Marketing Special Issue: “Better Marketing for a Better World”

Edited by Rajesh K. Chandy, Gita V. Johar, Christine Moorman, and John H. Roberts

Read the entire Special Issue

Editorial: Better Marketing for a Better World

The Special Issue editors make the case that it is time for research focused on Better Marketing for a Better World to be more central to the field. BMBW research examines the impact of marketing beyond the firm’s bottom line with the goal of enhancing the welfare of the world’s other stakeholders and institutions. The editors suggest that too often, researchers’ assumptions about BMBW research act as barriers that prevent them from pursuing BMBW research. Given this background, the editors offer recommendations on how these barriers can be overcome individually and institutionally. They invite scholars to make BMBW research central to their research agenda and offer three initiatives to create an active BMBW research community.

Sustainability and Climate Concerns

Economic and Social Empowerment

Health and Well-Being

Pro-social Giving


May 12, 2021 BMBW Initiative and Special Issue Launch: Journal of Marketing Webinar, 12PM Eastern

The BMBW Special Issue Editors will launch the BMBW initiative—and the Special Issue—with a webinar launching on May 12 at 12:00 PM Eastern. Register with this link. This webinar will address the many challenges we face as a field in developing new BMBW knowledge, and the many opportunities we have to overcome them. Join the Special Issue Editors Rajesh Chandy, Gita Johar, Christine Moorman, and John Roberts for a discussion and debate about how to approach these challenges, and about how to harness these opportunities to contribute to a better world. Scholars, students, and practitioners are all invited to participate.


April 28, 2021, Journal of Marketing Webinar for Scholars, 1PM Eastern

Sign up to participate:

Speakers include:

–  Nooshin Warren, Matthew Farmer, Tianyu Gu, and Caleb Warren, “Marketing Ideas: How to Write Research Articles that Readers Understand and Cite,” forthcoming.

–  Stefan Stremersch, Russell S. Winer, and Nuno Camacho, “Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing,” forthcoming.


Recently Accepted Papers Forthcoming in the Journal of Marketing

Express (recently accepted)

EXPRESS: When to Use Markets, Lines, and Lotteries: How Beliefs About Preferences Shape Beliefs About Allocation
Franklin Shaddy, Anuj K. Shah

EXPRESS: How Physical Stores Enhance Customer Value: The Importance of Product Inspection Depth
Jonathan Zhang, Chunwei Chang, Scott Neslin

EXPRESS: Can Encroachment Benefit Hotel Franchisees?
TI Tongil Kim, Sandy D. Jap

EXPRESS: How Industries Use Direct-to-Public Persuasion in Policy Conflicts: Asymmetries in Public Voting Responses
Kathleen Seiders, Andrea Godfrey Flynn, Gergana Nenkov

EXPRESS: Machine Learning for Creativity: Using Similarity Networks to Design Better Crowdfunding Projects
Yanhao “Max” Wei, Jinhoon Hong, Gerard J. Tellis

EXPRESS: Marketing Ideas: How to Write Research Articles that Readers Understand and Cite
Nooshin L. Warren, Matthew Farmer, Tianyi Gu, Caleb Warren

EXPRESS: Complaint Publicization in Social Media
Alireza Golmohammadi, Taha Havakhor, Dinesh Gauri, Johann Comprix

EXPRESS: Platform Exploitation: When Service Agents Defect with Customers from Online Service Platforms
Qiang Zhou, B.J. Allen, Richard Gretz, Mark Houston

EXPRESS: Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing
Stefan Stremersch, Russell Winer, Nuno Camacho

EXPRESS: Values Created from Far and Near: Influence of Spatial Distance on Brand Evaluation
Xing-Yu (Marcos) Chu, Chun-Tuan Chang, Angela Y. Lee

EXPRESS: Tarred with the Same Brush? Advertising Share of Voice and Stock Price Synchronicity
Chee S. Cheong, Arvid Hoffmann, Ralf Zurbruegg

EXPRESS: Emotional Calibration and Salesperson Performance
Blair Kidwell, Jonathan Hasford, David Hardesty, Broderick Turner, Alex R. Zablah

EXPRESS: Serendipity: Chance Encounters in the Marketplace Enhance Consumer Satisfaction
Aekyoung Kim, Felipe Affonso, Juliano Laran, Kristina Durante

EXPRESS: Managing the Versioning Decision over an App’s Lifetime
Seoungwoo Lee, Jie Zhang, Michel Wedel

EXPRESS: Gimmicky or Effective? The Effects of Imaginative Displays on Customers’ Purchase Behavior
Hean Tat Keh, Di Wang, Li Yan

EXPRESS: When Algorithms Fail: Consumers’ Responses to Brand Harm Crises Caused by Algorithm Errors
Raji Srinivasan, Gulen Sarial-Abi

EXPRESS: The Concept of Authenticity: What it Means to Consumers
Joseph Nunes, Andrea Ordanini, Gaia Giambastiani

EXPRESS: Visual Elicitation of Brand Perception
Daria Dzyabura, Renana Peres

EXPRESS: An Emerging Theory of Avatar Marketing
Fred Miao, Irina Kozlenkova, Haizhong Wang, Tao Xie, Robert Palmatier

EXPRESS: Mickey D’s Has More Street Cred Than McDonald’s: Consumer Brand Nickname Use Signals Information Authenticity
Zhe Zhang, Vanessa Patrick

EXPRESS: Real-Time Brand Reputation Tracking Using Social Media
Roland Rust, William Rand, Ming-Hui Huang, Andrew Stephen, Gillian Brooks, Timur Chabuk

EXPRESS: Augmented Reality in Retail and Its Impact on Sales
Yong-Chin Tan, Sandeep Chandukala, Srinivas Reddy

EXPRESS: How Marketing Perks Influence Word-of-Mouth
Monika Lisjak, Andrea Bonezzi, Derek Rucker

EXPRESS: Do Nudges Reduce Disparities? Choice Architecture Compensates for Low Consumer Knowledge
Kellen Mrkva, Nathaniel Posner, Crystal Reeck, Eric Johnson

EXPRESS: The Control–Effort Trade-Off in Participative Pricing: How Easing Pricing Decisions Enhances Purchase Outcomes
Cindy Wang, Joshua Beck, Hong Yuan

Online First

Leapfrogging, Cannibalization, and Survival During Disruptive Technological Change: The Critical Role of Rate of Disengagement
Deepa Chandrasekaran, Gerard J. Tellis, Gareth M. James

Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect
Chiara Longoni, Luca Cian

Genetic Data: Potential Uses and Misuses in Marketing
Remi Daviet, Gideon Nave, Jerry Wind

Generating Content Increases Enjoyment by Immersing Consumers and Accelerating Perceived Time
Gabriela N. Tonietto, Alixandra Barasch

The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire?
Jing Li, Xueming Luo, Xianghua Lu, Takeshi Moriguchi

Navigating the Last Mile: The Demand Effects of Click-and-Collect Order Fulfillment
Katrijn Gielens, Els Gijsbrechts, Inge Geyskens

They’re Just Not that into You: How to Leverage Existing Consumer-Brand Relationships through Social Psychological Distance
Scott Connors, Mansur Khamitov, Matthew Thomson, Andrew Perkins

Consumer Self-Control and the Biological Sciences: Implications for Marketing Stakeholders
Yanmei Zheng, Joseph W. Alba

Mobilizing the Temporary Organization: The Governance Roles of Selection and Pricing
Elham Ghazimatin, Erik A. Mooi, Jan B. Heide


Call for Manuscripts: Marketing in the Healthcare Sector, Special Issue of the Journal of Marketing

Healthcare is vital to our interconnected world. As the world faces a pandemic of a magnitude not witnessed for over 100 years, we are reminded of its fundamental role. Consumers (patients) seek health, healthcare providers and institutions work to deliver care, insurance companies and governments monitor its costs, markets compete on it, policy regulates it, and society benefits from its successes or is challenged by its failings. Marketing as a discipline, however, has not lived up to its potential contributions to this important aspect of our lives. This Journal of Marketing Special Issue is dedicated to promoting research on healthcare marketing with the goal of improving knowledge of this critical research domain.

  • Review the call for papers, including relevant topics, types of papers, and editorial review process.
  • Watch videos from a group of leading scholars sharing their views on unanswered questions facing marketing in the healthcare sector.​ Participants include Leonard Berry, Punam Keller, Irina Kozlenkova, Cait Lamberton, John Lynch, Detelina Marinova, Vikas Mittal, Maura Scott, Steve Shugan, Jagdip Singh, Hari Sridhar, S Sriram, and Rick Staelin. Thanks to Hayoung Cheon (University of Michigan) and Nah Lee (Duke University) for writing up the associated summaries.


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