INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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Technology-driven consumption: digital natives and immigrants in the context of multifunctional convergence
—Emílio José Montero Arruda Filho, Igor de Jesus Lobato Pompeu Gammarano & Iury Assis Barreto [Publisher] [Google Scholar]

Identity relevant possessions
—Matthew A. Hawkins & Alexandra S. Rome [Publisher] [Google Scholar]

Traits and peculiarities of different brand hate behaviours
—Ilaria Curina, Barbara Francioni, Marco Cioppi & Elisabetta Savelli [Publisher] [Google Scholar]

Working within resource constraints: a qualitative segmentation study
—Ali Ibrahim, Sharyn Rundle-Thiele & Kathy Knox [Publisher] [Google Scholar]

Satisfaction, image, and loyalty can be enhanced with congruent olfactory treatments: the acid test of optician franchise stores in shopping centres and on the high street
—Asunción Beerli, Gonzalo Diaz-Meneses & Josefa D. Martín-Santana [Publisher] [Google Scholar]