J Services Mar

Introduction

Journal of Services Marketing, 35(2)

INTEREST CATEGORY: SERVICE
POSTING TYPE: TOCs


https://www.emerald.com/insight/publication/issn/0887-6045/vol/35/iss/2

Viewpoint: using neuroscience tools in service research
Nanouk Verhulst, Iris Vermeir, Hendrik Slabbinck [Google Scholar]

Viewpoint: service research in Post-Soviet states and the former eastern bloc
Marek Gnusowski [Google Scholar]

Customer brand engagement during service lockdown
Linda D. Hollebeek, Dale L.G. Smith, Edward Kasabov, Wafa Hammedi, Alexander Warlow, Moira K. Clark [Google Scholar]

Unintended negative consequences of loyalty programs: endowed vs earned loyalty
Melissa A. Baker, Tiffany S. Legendre [Google Scholar]

Co-creating value in post-communists contexts: capability perspective
Maciej Mitrega, Vojtech Spacil, Gregor Pfajfar [Google Scholar]

Consumer responses to shopper solutions in service settings
Ashley M. Thomas, Christopher L. Newman, Stacey R. Finkelstein, Yoon-Na Cho, Allyn Cascio [Google Scholar]

Perception of customer retail experiences in Poland
Agnieszka Kacprzak, Katarzyna Dziewanowska [Google Scholar]

Understanding sources of financial well-being in Romania: a prerequisite for transformative financial services
Rodica Ianole-Calin, Geoffrey Hubona, Elena Druica, Cecilia Basu [Google Scholar]

Using linguistics to inform influencer marketing in services
Jennifer Lee Burton, Jill R. Mosteller, Kellie E. Hale [Google Scholar]