J Mar


Journal of Marketing, 85(3)



Better Marketing for a Better World
Rajesh K. Chandy, Gita Venkataramani Johar, Christine Moorman, and John H. Roberts [Publisher] [Google Scholar]

Sustainability and Climate Concerns

Social Media, Influencers, and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China
Wanqing Zhang, Pradeep K. Chintagunta, and Manohar U. Kalwani [Publisher] [Google Scholar]

Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption
Jennifer J. Sun, Silvia Bellezza, and Neeru Paharia [Publisher] [Google Scholar]

“How Do I Carry All This Now?” Understanding Consumer Resistance to Sustainability Interventions
Claudia Gonzalez-Arcos, Alison M. Joubert, Daiane Scaraboto, Rodrigo Guesalaga, and Jörgen Sandberg [Publisher] [Google Scholar]

From Waste to Taste: How “Ugly” Labels Can Increase Purchase of Unattractive Produce
Siddhanth (Sid) Mookerjee, Yann Cornil, and JoAndrea Hoegg [Publisher] [Google Scholar]

Economic and Social Empowerment

Do Marketers Matter for Entrepreneurs? Evidence from a Field Experiment in Uganda
Stephen J. Anderson, Pradeep Chintagunta, Frank Germann, and Naufel Vilcassim [Publisher] [Google Scholar]

Popping the Positive Illusion of Financial Responsibility Can Increase Personal Savings: Applications in Emerging and Western Markets
Emily N. Garbinsky, Nicole L. Mead, and Daniel Gregg [Publisher] [Google Scholar]

Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces
Madhubalan Viswanathan, Nita Umashankar, Arun Sreekumar, and Ashley Goreczny [Publisher] [Google Scholar]

Health and Well-Being

Variable Compensation and Salesperson Health
Johannes Habel, Sascha Alavi, and Kim Linsenmayer [Publisher] [Google Scholar]

Investigating the Effects of Excise Taxes, Public Usage Restrictions, and Antismoking Ads Across Cigarette Brands
Yanwen Wang, Michael Lewis, and Vishal Singh [Publisher] [Google Scholar]

Increasing Organ Donor Registrations with Behavioral Interventions: A Field Experiment
Nicole Robitaille, Nina Mazar, Claire I. Tsai, Avery M. Haviv, and Elizabeth Hardy [Publisher] [Google Scholar]

Portraying Humans as Machines to Promote Health: Unintended Risks, Mechanisms, and Solutions
Andrea Weihrauch and Szu-Chi Huang [Publisher] [Google Scholar]

Prosocial Giving

Penny for Your Preferences: Leveraging Self-Expression to Encourage Small Prosocial Gifts
Jacqueline R. Rifkin, Katherine M. Du, and Jonah Berger [Publisher] [Google Scholar]

Managing Members, Donors, and Member-Donors for Effective Nonprofit Fundraising
Sungjin Kim, Sachin Gupta, and Clarence Lee [Publisher] [Google Scholar]

Do Promotions Make Consumers More Generous? The Impact of Price Promotions on Consumers’ Donation Behavior
Kuangjie Zhang, Fengyan Cai, and Zhengyu Shi [Publisher] [Google Scholar]