Intl J Sports Mar Sponsorship


International Journal of Sports Marketing and Sponsorship, 22(2)


The severity of a sports-related accident and sponsorship effects: focusing on the fear appeal theory
Sanghak Lee, Young Ik Suh [Google Scholar]

Insights into customer experience in sports retail stores
Elisabeth Happ, Ursula Scholl-Grissemann, Mike Peters, Martin Schnitzer [Google Scholar]

The external effect of a migrated star player on domestic sports league: an empirical analysis of three Asian leagues – Japan, Korea and Taiwan
Young Joon Park, Fan Zhang, Yeujun Yoon [Google Scholar]

Interpreting sports events from a resource-based view perspective
Tommasina Pianese [Google Scholar]

The effect of quality and leverage on the image transfer model: the moderating role of involvement
Manuel Alonso Dos Santos, Ferran Calabuig Moreno, Vicente Prado Gascó, Jonathan Cuevas Lizama [Google Scholar]

The impact of corruption on sport demand
Carlo Amenta, Paolo Di Betta [Google Scholar]

Spectator satisfaction model for mass participant sport events: antecedents and consequences
Yanling Duan, Bing Liu [Google Scholar]

Understanding retail quality of sporting goods stores: a text mining approach
Luke Lunhua Mao [Google Scholar]

Intergenerational differences in fans’ motivation to watch the T20 world cup: a generation cohort theory perspective
Faheem Gul Gilal, Naeem Gul Gilal, Beenish Tariq, Rehman Gul Gilal, Rukhsana Gul Gilal, Zhenxing Gong, Nisar Ahmed Channa [Google Scholar]

The relationships of communication intensity, CEO commitment, cause fit and media reputation: evidence from Chinese marathon title sponsors
Shanshan Lu, Weiwei Zhu, Jiuchang Wei [Google Scholar]

The impact of consumer knowledge on profitable consumer loyalty through perceived service quality and psychological involvement in non-profit sport clubs
Mohsen Behnam, Do Young Pyun, Jason P. Doyle, Vahid Delshab [Google Scholar]