Weitz-Winer-O’Dell Award Winner
Navdeep Sahni has won the 2021 Weitz-Winer-O’Dell Award for his article on advertising spillovers
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Journal News
Author: Marilyn Stone
Navdeep Sahni has been selected to receive the 2021 Weitz-Winer-O’Dell Award for his article “Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising,” which appeared in the August 2016 issue (Vol. 53, No. 4) of the Journal of Marketing Research (JMR).