Intl J Pharma Healthcare Mar
Introduction
International Journal of Pharmaceutical and Healthcare Marketing, 15(1)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
https://www.emerald.com/insight/publication/issn/1750-6123/vol/15/iss/1
Patient centricity: lip service or genuine commitment? A qualitative examination of the pharmaceutical industry
—Lea Prevel Katsanis, Dennis Pitta, Anne Morinville [Google Scholar]
The effect of emotional intelligence, organizational commitment on the team performance of hospital officers in South Sulawesi and Central Sulawesi province, Indonesia
—Lukman Setiawan [Google Scholar]
Analysis of issues of generic medicine supply chain using fuzzy AHP: a Pilot study of Indian public drug distribution scheme
—Shweta, Dinesh Kumar [Google Scholar]
Exploration of stakeholder marketing orientation and its impact on business performance in Indian pharmaceutical marketing companies
—Hardeep Chahal, Pankesh Kumar, Neetu Kumari, Saguna Sethi [Google Scholar]
Negative emotions and consumers’ preventive health behavior: a multi-method exploratory study
—Manel Ben Ayed, Nibrass El Aoud [Google Scholar]
Effects of endorser type and testimonials in direct-to-consumer prescription drug advertising (DTCA)
—Brent Rollins, Jisu Huh, Nilesh Bhutada, Matthew Perri [Google Scholar]
Connecting the vital link nodes to superior value creation in private health-care marketing in Ghana: a relationship marketing paradigm
—Peter Anabila [Google Scholar]
Antecedents of perceived beneficial destination image: a study on Middle-Eastern medical tourists visit Iran
—Shankar Chelliah, Mohammad Jamal Khan, Amir Bahador Atabakhshi Kashi [Google Scholar]