Intl J Pharma Healthcare Mar


International Journal of Pharmaceutical and Healthcare Marketing, 15(1)


Patient centricity: lip service or genuine commitment? A qualitative examination of the pharmaceutical industry
Lea Prevel Katsanis, Dennis Pitta, Anne Morinville [Google Scholar]

The effect of emotional intelligence, organizational commitment on the team performance of hospital officers in South Sulawesi and Central Sulawesi province, Indonesia
Lukman Setiawan [Google Scholar]

Analysis of issues of generic medicine supply chain using fuzzy AHP: a Pilot study of Indian public drug distribution scheme
Shweta, Dinesh Kumar [Google Scholar]

Exploration of stakeholder marketing orientation and its impact on business performance in Indian pharmaceutical marketing companies
Hardeep Chahal, Pankesh Kumar, Neetu Kumari, Saguna Sethi [Google Scholar]

Negative emotions and consumers’ preventive health behavior: a multi-method exploratory study
Manel Ben Ayed, Nibrass El Aoud [Google Scholar]

Effects of endorser type and testimonials in direct-to-consumer prescription drug advertising (DTCA)
Brent Rollins, Jisu Huh, Nilesh Bhutada, Matthew Perri [Google Scholar]

Connecting the vital link nodes to superior value creation in private health-care marketing in Ghana: a relationship marketing paradigm
Peter Anabila [Google Scholar]

Antecedents of perceived beneficial destination image: a study on Middle-Eastern medical tourists visit Iran
Shankar Chelliah, Mohammad Jamal Khan, Amir Bahador Atabakhshi Kashi [Google Scholar]