Melbourne, 29 Nov- 1 Dec 2021; Deadline 12 Jul

POSTING TYPE: Calls: Conferences

Author: Liliana Bove

The Marketing academics from the University of Melbourne warmly invite you to join us at the 2021 ANZMAC Conference

2020 and 2021 have certainly lived up to our conference theme of “Something Different”. But we are a resilient team and with your continued support we are positioned to deliver the exceptional week-long research program we promised.

As a city well versed in hard ‘lockdowns’ to curb outbreaks of the virus we are catering for the continued uncertainty and disruption by planning a hybrid event, an in-person and online experience with a purpose built, engaging event platform. Paper presentations will be online, pre-recorded or on-site.

Registration fees begin at $200 AUD and be sure that if we need to revert to fully online, all in-person registrants will be refunded the difference between registration costs.

About the Program

Doctoral Colloquium

Dates: Friday evening 26 November to Sunday 28 November

We begin with a first-class doctoral colloquium where students at any stage of their candidature will be mentored to further develop their research. The program includes a research competition and several research and career topic panels with established researchers. We seek to create a collegial and supportive environment for the exchange of cutting-edge research ideas and feedback and the development of life-long friendships.

Research Submissions (extended abstract):

  • Open: Monday 24 May 2021
  • Close: Monday 26 July 2021
  • Author notification: Thursday 26 August 2021
  • Revised abstracts due: Sunday 24 October 2021
Learn more here
 Register for the Doctoral Colloquium here

Main Conference

Dates: Monday 29 November to Wednesday 1 December

This consists of three days of exciting, stimulating and fun events that gives you a taste of life at the University of Melbourne Parkville campus, and the city of Melbourne. It will also provide you the opportunity to re-establish academic connections and form new ones. Our plenary speakers are three local Marketing celebrities, Mark Ritson, Naomi Simson and Russel Howcroft who will be sure to provoke you!

We encourage you to begin crafting your extended abstracts so that you are ready to go when submissions open. To assist you with publication, we have secured three journal special issues tied directly to conference submissions as outlined below:

  • Australasian Marketing Journal: “The Implications of Something Different: Bright Side, Dark Side and the Unexpected”
  • Journal of Business and Industrial Marketing: “Business-to-Business Marketing: Imagining Something Different”
  • Journal of Service Management: “Human-Robot Service Interactions: Moral, Ethical and Well-Being Implications”

Call for conference papers:

  • Submissions open: Monday 24 May 2021
  • Submissions close: Monday 12 July 2021 (no extension)
  • Author notifications: Thursday 26 August 2021
Learn more here
Download the submissions template here
Register for the main conference here


Dates: Thursday lunchtime 2 December – Friday 3 December

We welcome five editors of our top two international marketing journals: Professors Christine Moorman, Page Moreau and Harald van Heerde from the Journal of Marketing, and June Cotte and Andrew Stephen from Journal of Consumer Research. With the support of respective associate editors, they will facilitate a two-day research paper development workshop. The workshop’s goal is to advance your skills in developing research ideas and manuscripts targeted at these two top-tier journals. Learn from the masters in Marketing how to better position your research for publication success.

Learn more here
Register your expression of interest for the JM & JCR Research Development Workshop here


The University of Melbourne continues to work closely with the Victorian Department of Health and Human Services (DHHS), the Australian Government and health experts.

Our number one priority is the health, safety and wellbeing of our community and we are doing everything we can to reduce the risk of infection. Throughout the planning of our conference, we will be giving informative and regular updates to our invited guests regarding the State of Victoria’s current restrictions and how they affect the current approach to the conference. Further information on the University’s response to COVID-19 can be found here.

Register here to receive updates on the ANZMAC Conference
For more information, you can visit

Please contact if you have any enquiries.

University of Melbourne

The Spot

Parkville, Vic 3053