J Historical Res Mar

Introduction

Journal of Historical Research in Marketing, 13(1)

POSTING TYPE: TOCs


https://www.emerald.com/insight/publication/issn/1755-750X/vol/13/iss/1

Advertising on till receipts in socialist Czechoslovakia: language, argumentation and ideology
Ondřej Dufek [Google Scholar]

Advertising and marketing archives and ephemera at the Harvard libraries: discovery and opportunity
Fred Beard, Brian Petrotta [Google Scholar]

John H. Patterson and the early sales practices of NCR
Jon M. Hawes [Google Scholar]