Mar Intell Planning

Introduction

Marketing Intelligence & Planning, 39(2)

POSTING TYPE: TOCs


https://www.emerald.com/insight/publication/issn/0263-4503/vol/39/iss/2

Do experience and engagement matter to millennial consumers?
Imran Khan, Mobin Fatma, Vikas Kumar, Sara Amoroso [Google Scholar]

Gender differences: visual attention and attitude toward advertisements
Juliana Cristina Boscolo, Jorge Henrique Caldeira Oliveira, Vishwas Maheshwari, Janaina de Moura Engracia Giraldi [Google Scholar]

Multi-stakeholder partnerships: a catalyst to achieve sustainable development goals
Gabriel Eweje, Aymen Sajjad, Shobod Deba Nath, Kazunori Kobayashi [Google Scholar]

Investment obstacles to sustainable development and competitiveness index
Faris Alshubiri [Google Scholar]

Role of conspicuous value in luxury purchase intention
Sheetal Jain [Google Scholar]

Sport nostalgia builds customer equity and future behavior
Heetae Cho, Weisheng Chiu [Google Scholar]

Sponsorship in focus: a typology of sponsorship contexts and research agenda
Hsin-Chen Lin, Patrick F. Bruning [Google Scholar]

Competitive advantage from marketing the SDGs: a luxury perspective
Judith Hepner, Jean-Louis Chandon, Damyana Bakardzhieva [Google Scholar]

Mobilising SDG 12: co-creating sustainability through brands
Nitha Palakshappa, Sarah Dodds [Google Scholar]

UNGC principles and SDGs: perception and business implementation
Marina Mattera, Carmen Alba Ruiz-Morales [Google Scholar]