INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Dialog

Author: Clécio Araujo

Dear colleagues,

I am conducting a meta-analysis project with professors Valter Vieira (UEM) and Christopher Groening (Kent State). We are seeking published and unpublished studies related to Green Brand Equity (GBE), Antecedents (Brand Image, Brand Satisfaction, Brand Trust), and consumer outcomes (Brand Loyalty, Brand Purchase, Brand Recommendation) for a meta-analytic review project. We are considering these constructs as a DV, an IV, mediators, moderators. We welcome papers employing different research designs (e.g. experiments, surveys, panel data, etc.). Should you have any work on the topic, we would be happy to include it in our study.

Kindly send your relevant studies and/or results to clecio.araujo@pucrs.br

Clécio Araujo

Professor
Business School | PUCRS