GFMC 2021


Global Fashion Management Conference, held in conjunction with the Korean Scholars of Marketing Science, Conference, Virtual, 5-7 Nov 2021; Deadline 27 Aug

POSTING TYPE: Calls: Conferences

Author: Kyung Hoon Kim

2021 Global Fashion Management Conference at Seoul /
2021 Korean Scholars of Marketing Science International Conference

– Virtual Conference

– Conference Homepage:

  1. Conference Date: November 5-7, 2021
  2. Submission Deadline: August 27, 2021
    3. Conference Homepage:
    4. Conference Co-chairs:
    – Prof. Sandra Loureiro, ISCTE-Lisbon University Institute and BRU-Business Research Unit
    – Prof. Jong-Kuk Shin, Pusan National University
    5. Global Relationship Committee Chair: Prof. Roland T. Rust, University of Maryland
    6. Academic Excellence Committee Chair: Prof. Charles R. Taylor, Villanova University
    7. Conference Hosts:
    – Korean Scholars of Marketing Science
    – Sogang University
    8. Organizer:
    – Global Alliance of Marketing & Management Associations
    9. Partners:
    – ISCTE-IUL-Lisbon University Institute
    – Pusan National University
    – Changwon National University
    – Korea Economy & Management Development Institute
    – International Journal of Advertising
    – Industrial Marketing Management
    – Asia Pacific Journal of Marketing and Logistics
    – Journal of Global Fashion Marketing
    – Journal of Global Scholars of Marketing Science
    – Journal of Global Sport Management
    – Spanish Journal of Marketing-ESIC
    – Journal of Interactive Advertising
    11. Tracks:
    – Conspicuous and Inconspicuous Consumption of Luxury Good in a Digital World: Implications for Advertisers
    – MarTech-The Stakeholder-Technology Interface in fashion context
    – Luxury Fashion Consumption in Post Pandemic World
    – Issues and Challenges of Retail Fashion Marketing
    – Consumer decision-making, Brand engagement & Happiness in the fashion context
    – Artificial intelligence and product innovation
    – “Is Less ‘more’ in fashion?” Deconsumption, circular economy, sustainability and the future of global fashion
    – Interactive Advertising and Contactless Fashion Experience
    – The Sustainable Call for fashion brands from fast-fashion to Luxury
    – Business Model Innovation and Life Cycle Management in Fashion industry
    – XR and AI: Mixed Reality and Machine Intelligence in Marketing and Society
    – Luxury Consumer Behaviour
    – Marketing in the New Normal
    – Retail Management in the Age of Digital Transformation
    – Digital Marketing and Social Media
    – Innovation Marketing
    – The Hope of Neuromarketing
    – Consumer Decision Making in Digitalized Experience
    – AI, Branding, and Advertising in Fashion Marketing
    – New Fashion Marketing & Management in a Post-Pandemic World
    – Global Business-to-Business Culture & Fashion Markets (for a regular issue of Industrial Marketing Management)
    – Cross-cultural and International Marketing
    – Sustainability in Fashion Management
    – Rethinking business marketing in fashion and luxury supply chains
    – Sustainability and luxury brand in digital marketing communicationc
    – ESG(Environment, Social, Governance) Marketing & Brand Activism
    – Digital Media and the Global Sport Industry
    – Strategy, Trends & Innovation in Fashion, Beauty and Luxury
    – Digital and technology driven marketing in fashion and beyond
    – Medical & Wellness Tourism
    – Marketing in General
    12. For More Information:
    – GAMMA Central Office: