POSTING TYPE: Calls: Conferences

Author: Kyung Hoon Kim

2021 Global Fashion Management Conference at Seoul /
2021 Korean Scholars of Marketing Science International Conference

– Virtual Conference

– Conference Homepage: https://2021gfmc.imweb.me/index

1. Conference Date: November 5-7, 2021
2. Submission Deadline: August 27, 2021
   3. Conference Homepage: https://2021gfmc.imweb.me/
   4. Conference Co-chairs:
   – Prof. Sandra Loureiro, ISCTE-Lisbon University Institute and BRU-Business Research Unit
   – Prof. Jong-Kuk Shin, Pusan National University
   5. Global Relationship Committee Chair: Prof. Roland T. Rust, University of Maryland
   6. Academic Excellence Committee Chair: Prof. Charles R. Taylor, Villanova University
   7. Conference Hosts:
   – Korean Scholars of Marketing Science
   – Sogang University
   8. Organizer:
   – Global Alliance of Marketing & Management Associations
   9. Partners:
   – ISCTE-IUL-Lisbon University Institute
   – Pusan National University
   – Changwon National University
   – Korea Economy & Management Development Institute
   10. SPONSORING JOURNALS:
   – International Journal of Advertising
   – Industrial Marketing Management
   – Asia Pacific Journal of Marketing and Logistics
   – Journal of Global Fashion Marketing
   – Journal of Global Scholars of Marketing Science
   – Journal of Global Sport Management
   – Spanish Journal of Marketing-ESIC
   – Journal of Interactive Advertising
   11. Tracks:
   – Conspicuous and Inconspicuous Consumption of Luxury Good in a Digital World: Implications for Advertisers
   – MarTech-The Stakeholder-Technology Interface in fashion context
   – Luxury Fashion Consumption in Post Pandemic World
   – Issues and Challenges of Retail Fashion Marketing
   – Consumer decision-making, Brand engagement & Happiness in the fashion context
   – Artificial intelligence and product innovation
   – “Is Less ‘more’ in fashion?” Deconsumption, circular economy, sustainability and the future of global fashion
   – Interactive Advertising and Contactless Fashion Experience
   – The Sustainable Call for fashion brands from fast-fashion to Luxury
   – Business Model Innovation and Life Cycle Management in Fashion industry
   – XR and AI: Mixed Reality and Machine Intelligence in Marketing and Society
   – Luxury Consumer Behaviour
   – Marketing in the New Normal
   – Retail Management in the Age of Digital Transformation
   – Digital Marketing and Social Media
   – Innovation Marketing
   – The Hope of Neuromarketing
   – Consumer Decision Making in Digitalized Experience
   – AI, Branding, and Advertising in Fashion Marketing
   – New Fashion Marketing & Management in a Post-Pandemic World
   – Global Business-to-Business Culture & Fashion Markets (for a regular issue of Industrial Marketing Management)
   – Cross-cultural and International Marketing
   – Sustainability in Fashion Management
   – Rethinking business marketing in fashion and luxury supply chains
   – Sustainability and luxury brand in digital marketing communicationc
   – ESG(Environment, Social, Governance) Marketing & Brand Activism
   – BRAND STORYTELLING IN FASHION
   – Digital Media and the Global Sport Industry
   – Strategy, Trends & Innovation in Fashion, Beauty and Luxury
   – Digital and technology driven marketing in fashion and beyond
   – Medical & Wellness Tourism
   – Marketing in General
   12. For More Information:
   – GAMMA Central Office: gammacentraloffice@gmail.com