INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Awards

Author: P. K. Kannan

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Call For Nominations: 2021 AMA-MRSIG Don Lehmann Award

The Marketing Research SIG of the American Marketing Association is seeking nominations for the 2021 Don Lehmann Award. This award, established in 1997, honors the Best Dissertation-based article recently published in the Journal of Marketing or Journal of Marketing Research. Please see below for a list of previous winners of the award.

We invite you to nominate yourself or any marketing scholar whose dissertation-based article was published in Journal of Marketing or Journal of Marketing Research in calendar years 2019 or 2020. Please send a nomination letter not exceeding 250 words with a brief outline of the marketing research contribution, along with the dissertation author’s name, address, phone numbers, e-mail address, and full citation by April 22, 2021 to P.K. Kannan (pkannan@umd.edu).

Each year an awards committee selected from the pool of past winners of the AMA-MR SIG Don Lehmann award, current/past JM and JMR editors, and at large quantitative research scholars will be formed to select the winners.

This award will be presented in August at the 2021 Summer Educators’ Conference, either in-person or online as the case may be..

P.K. Kannan, Chair, Marketing Research SIG

Previous AMA-MRSIG Don Lehmann Award Winners

2020 – (Joint Winners) Christian Hughes, Vanitha Swaminathan, and Gillian Brooks AND Xuan Liu, Savannah W. Shi, Thales Teixeira, and Michel Wedel

2019 – (Joint Winners) Courtney Paulson, Lan Luo, Gareth M. James AND

Amalesh Sharma, Alok R. Saboo, V. Kumar

2018 – Daniel M. McCarthy, Peter S. Fader, and Bruce G.S. Hardie

2017 – (Joint Winners) Sarang Sunder, V. Kumar, Yi Zhao AND Anindita Chakravarty, Rajdeep Grewal

2016 – (Joint Winners) V. Kumar, Xi (Alan) Zhang, Anita Luo AND

Valeria Stourm, Eric T. Bradlow, Peter S. Fader

2015 – Seshadri Tirunillai, Gerard J. Tellis

2014 – Anita Luo, V. Kumar

2013 – Sanjay Puligadda, Bill Ross, Rajdeep Grewal

2013 – Oliver Rutz, Randy Bucklin

2012 – Andrew Stephen, Oliver Toubia

2011 – Michael Trusov, Anand Bodapati, Randy Bucklin

2010 – Andrew Petersen, V. Kumar

2009 – Lan Luo, P.K. Kannan, Brian Ratchford

2008 – Joseph Pancras, K. Sudhir

2007 – Debora V. Thompson, Rebecca Hamilton, Roland Rust

2005 – Rajkumar Venkatesan, V. Kumar

2004 – Peter Verhoef

2003 – Kay Lemon, Tiffany White, Russ Winer

2002 – Vanitha Swaminathan, Richard Fox, Srinivas Reddy

2001 – Werner Reinartz, V. Kumar

2001 – Sanjeev Varki, Bruce Cooil, Roland Rust

2000 – Venkatesh Shankar, Greg Carpenter, Lakshman Krishnaurthi

1999 – K. Sivakumar, S.P. Raj

1998 – Adam Finn, Ujwal Kayande

1997 – V. Seenu Srinivasan, Chan Su Park