POSTING TYPE: TOCs

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Expert Insights in Marketing Theory and Practice

The future looks good: a picture from marketing scholars of where we go from here
—Diana Haytko, Bob McDonald, Brian Rutherford & Rebecca VanMeter [Publisher] [Google Scholar]

New areas of research in marketing strategy, consumer behavior, and marketing analytics: the future is bright
—Jagdish Sheth [Publisher] [Google Scholar]

New directions for marketing ethics and social responsibility research
—O. C. Ferrell & Linda Ferrell [Publisher] [Google Scholar]

A commentary on “the role of services in the future”
—J. Joseph Cronin Jr [Publisher] [Google Scholar]

The state of selling & sales management research: a review and future research agenda
—Adam Rapp & Lisa Beeler [Publisher] [Google Scholar]

The future of advertising research: new directions and research needs
—Charles R. Taylor & Les Carlson [Publisher] [Google Scholar]

The future looks good: a picture from marketing scholars of where we go from here
—Diana Haytko, Bob McDonald, Brian Rutherford & Rebecca VanMeter [Publisher] [Google Scholar]

Data, measurement, and causal inferences in machine learning: opportunities and challenges for marketing
—Joseph F. Hair Jr. & Marko Sarstedt [Publisher] [Google Scholar]

As the wheel turns toward the future of retailing
—Barry J. Babin, Cong Feng & Adilson Borges [Publisher] [Google Scholar]

The state of business to business marketing research
—John F. Tanner Jr. [Publisher] [Google Scholar]

Supply chain research: considering the discipline’s evolving relationship with marketing, current issues, and future research directions
—Chad W. Autry [Publisher] [Google Scholar]

Consumer Culture Theory’s future in marketing
—Joonas Rokka [Publisher] [Google Scholar]

Advancing research in digital and social media marketing
—Debra Zahay [Publisher] [Google Scholar]