J Mar Res


Journal of Marketing Research, 58(2)


Marketing, Through the Eyes of the Stigmatized
Colleen M. Harmeling, Martin Mende, Maura L. Scott, and Robert W. Palmatier [Publisher] [Google Scholar]

The Dark Side of Mobile App Adoption: Examining the Impact on Customers’ Multichannel Purchase
Xian Gu and P.K. Kannan [Publisher] [Google Scholar]

The Role of Gender in Pay-What-You-Want Contexts
Shelle Santana and Vicki G. Morwitz [Publisher] [Google Scholar]

Ritualistic Consumption Decreases Loneliness by Increasing Meaning
Xuehua Wang, Yixia Sun, and Thomas Kramer [Publisher] [Google Scholar]

The Impact of Informational and Emotional Television Ad Content on Online Search and Sales
Ivan A. Guitart and Stefan Stremersch [Publisher] [Google Scholar]

The Importance of Price Beliefs in Consumer Search
Pranav Jindal and Anocha Aribarg [Publisher] [Google Scholar]

Consumer Rational (In)Attention to Favorable and Unfavorable Product Information, and Firm Information Design
Kinshuk Jerath and Qitian Ren [Publisher] [Google Scholar]

Making the World a Better Place: How Crowdfunding Increases Consumer Demand for Social-Good Products
Bonnie Simpson, Martin Schreier, Sally Bitterl, and Katherine White [Publisher] [Google Scholar]

Competition and Firm Service Reliability Decisions: A Study of the Airline Industry
Chen Zhou, Paulo Albuquerque, and Rajdeep Grewal [Publisher] [Google Scholar]

Uncertainty Evokes Consumers’ Preference for Brands Incongruent with their Global–Local Citizenship Identity
Sharon Ng, Ali Faraji-Rad, and Rajeev Batra [Publisher] [Google Scholar]