INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs

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Marketing, Through the Eyes of the Stigmatized
—Colleen M. Harmeling, Martin Mende, Maura L. Scott, and Robert W. Palmatier [Publisher] [Google Scholar]

The Dark Side of Mobile App Adoption: Examining the Impact on Customers’ Multichannel Purchase
—Xian Gu and P.K. Kannan [Publisher] [Google Scholar]

The Role of Gender in Pay-What-You-Want Contexts
—Shelle Santana and Vicki G. Morwitz [Publisher] [Google Scholar]

Ritualistic Consumption Decreases Loneliness by Increasing Meaning
—Xuehua Wang, Yixia Sun, and Thomas Kramer [Publisher] [Google Scholar]

The Impact of Informational and Emotional Television Ad Content on Online Search and Sales
—Ivan A. Guitart and Stefan Stremersch [Publisher] [Google Scholar]

The Importance of Price Beliefs in Consumer Search
—Pranav Jindal and Anocha Aribarg [Publisher] [Google Scholar]

Consumer Rational (In)Attention to Favorable and Unfavorable Product Information, and Firm Information Design
—Kinshuk Jerath and Qitian Ren [Publisher] [Google Scholar]

Making the World a Better Place: How Crowdfunding Increases Consumer Demand for Social-Good Products
—Bonnie Simpson, Martin Schreier, Sally Bitterl, and Katherine White [Publisher] [Google Scholar]

Competition and Firm Service Reliability Decisions: A Study of the Airline Industry
—Chen Zhou, Paulo Albuquerque, and Rajdeep Grewal [Publisher] [Google Scholar]

Uncertainty Evokes Consumers’ Preference for Brands Incongruent with their Global–Local Citizenship Identity
—Sharon Ng, Ali Faraji-Rad, and Rajeev Batra [Publisher] [Google Scholar]