INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs

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The Impact of Social Motivations on Word-of-Mouth Generation by Japanese Consumers
—Mark E. Parry, Xiaoming Yang & Masaaki Takemura [Publisher] [Google Scholar]

The Impact of Hispanic-Targeted Advertising on Consumers’ Brand Love in Services
—Rozbeh Madadi, Ivonne M. Torres, Reza Fazli-Salehi & Miguel Ángel Zúñiga [Publisher] [Google Scholar]

Communicating Legal Information to Online Customers Transparently: A Multidisciplinary Multistakeholderist Perspective
—Ognyan Seizov & Alexander J. Wulf [Publisher] [Google Scholar]

Twenty Years of Research in Brand Globalness/Localness: A Systematic Literature Review and Future Research Agenda
—Muhammad Kashif & Maduka Udunuwara [Publisher] [Google Scholar]

Examining Country of Origin Effect among Lebanese Consumers: A Study in the Cosmetics Industry
—Imad Zbib, Reem Ghaddar, Ahmad Samarji & Marwan Wahbi [Publisher] [Google Scholar]

A Cross-Cultural Analysis of Gender-Based Food Stereotypes and Consumption Intentions among Millennial Consumers
—Ceren Ekebas-Turedi, Zuhal Cilingir Uk, Cigdem Basfirinci & Musa Pinar [Publisher] [Google Scholar]

Congruent versus Incongruent Branding for Emerging Market Firms
—Arpita Agnihotri & Saurabh Bhattacharya [Publisher] [Google Scholar]