J Con Mar


Journal of Consumer Marketing, 38(2)



It’s time for men to groom up!
Marina Sayon, Luciana Florêncio de Almeida, Mateus Canniatti Ponchio [Google Scholar]

The effects of liking for activities on perceived spare time
An T.K. Tran, Astrid L. Keel [Google Scholar]

Artificial intelligence became Beethoven: how do listeners and music professionals perceive artificially composed music?
Francisco Tigre Moura, Charlotte Maw [Google Scholar]

The affluenza epidemic: consequences of parent-child value congruence in a material world
Laura Ann Flurry, Krist R. Swimberghe [Google Scholar]

The at age 35: a retrospective overview
Naveen Donthu, Satish Kumar, Debidutta Pattnaik [Google Scholar]

When is more really more? The effect of brands on choice overload in adolescents
Raffaella Misuraca, Francesco Ceresia, Ashley E. Nixon, Costanza Scaffidi Abbate [Google Scholar]

The adaptation of anthropomorphism and archetypes for marketing artificial intelligence
Gulnara Z. Karimova, Valerie Priscilla Goby [Google Scholar]

How can an organic label help a private label?
Gauthier Casteran, Thomas Ruspil [Google Scholar]

Brand addiction: brand characteristics and psychological outcomes
Barbara Francioni, Ilaria Curina, Sabrina M. Hegner, Marco Cioppi [Google Scholar]

Determinants of eco-socially conscious consumer behavior toward alternative fuel vehicles
Muhammad Abid Saleem, Lynne Eagle, David Low [Google Scholar]