Euro J Mar


European Journal of Marketing, 55(3)


Dissociative threat: underperforming to distance the self from undesirable groups
Mohammed El Hazzouri, Sergio W. Carvalho, Kelley Main [Google Scholar]

Consumer suggestion sharing: helpful, pragmatic and conditional
Thomas A. Burnham, Garret Ridinger, Anne Carpenter, Laee Choi [Google Scholar]

The long-term erosion of repeat-purchase loyalty
John G. Dawes, Charles Graham, Giang Trinh [Google Scholar]

The unwitting corruption of broadening of marketing into neoliberalism: a beast unleashed?
Nikhilesh Dholakia, Aras Ozgun, Deniz Atik [Google Scholar]

Defending the frontier: examining the impact of internal salesperson evasive knowledge hiding on perceptions of external customer outcomes
Nawar N. Chaker, Edward L. Nowlin, Doug Walker, Nwamaka A. Anaza [Google Scholar]

Placing products in humorous scenes: its impact on brand perceptions
Fanny Fong Yee Chan, Ben Lowe [Google Scholar]

Caught in the crossfire: reactions to persistent mortality salience
Fernando R. Jiménez, Edward Ramirez, Art Diaz [Google Scholar]

Understanding influences on consumers’ dietary stress in healthy food buying
Torben Hansen, Thyra Uth Thomsen [Google Scholar]

Gaining insights into why professionals continue or abandon pro bono service
Paul G. Patterson, Janet R. McColl-Kennedy, Jenny (Jiyeon) Lee, Michael K. Brady [Google Scholar]

Measuring customer experience management and its impact on financial performance
Richard R. Klink, Jason Q. Zhang, Gerard A. Athaide [Google Scholar]

Investigating country image influences after a product-harm crisis
Roberta Carolyn Crouch, Vinh Nhat Lu, Naser Pourazad, Chen Ke [Google Scholar]

“Toxic friends”? The farther away, the less stressful: the impact of social distance to a dissociative group on consumer choices
Na Wen, Wenxia Guo [Google Scholar]