J Strat Mar

Introduction

Journal of Strategic Marketing, 29(2)

INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs


Developing a high-performance clustering framework for global market segmentation and strategic profiling
Salman Kimiagari, Samira Keivanpour & Matti Haverila [Publisher] [Google Scholar]

An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Hafizul Islam, Charles Jebarajakirthy & Amit Shankar [Publisher] [Google Scholar]

Ecolabels information and consumer self-confidence in decision making: a strategic imperative
Clare D’Souza, Mehdi Taghian & Anne Renée Brouwer [Publisher] [Google Scholar]

Measuring ambush-marketing and sponsorship effects: a football consumer response approach
Nicolas Chanavat & Guillaume Martinent [Publisher] [Google Scholar]