J Mar Analytics

Introduction

Journal of Marketing Analytics, 9(1)

INTEREST CATEGORY: RELATIONSHIP MARKETING
POSTING TYPE: TOCs


https://link.springer.com/journal/41270/volumes-and-issues/9-1

Interdisciplinary research as methodologically and substantively creative
Anjala S. Krishen, Maria Petrescu [Google Scholar]

Understanding changes in a brand’s core positioning and customer engagement: a sentiment analysis of a brand-owned Facebook site
Zhenning Xu, Colin Vail, Amarpreet S. Kohli, Saeed Tajdini [Google Scholar]

The choice of brand extension: the moderating role of brand loyalty on fit and brand familiarity
Beichen Liang, Wei Fu [Google Scholar]

Do Millennials share similar perceptions of brand experience? A clusterization based on brand experience and other brand-related constructs: the case of Netflix
Sara Amoroso, Simonetta Pattuglia, Imran Khan [Google Scholar]

Influence of interpersonal competence on behavioral intention in social commerce through customer-perceived value
Ming-Hsiung Hsiao [Google Scholar]

Political marketing with data analytics
Dennis F. X. Mathaisel, Clare L. Comm [Google Scholar]

Predictors of online shopping in India: an empirical investigation
Urvashi Tandon [Google Scholar]