INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs

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https://www.emerald.com/insight/publication/issn/1361-2026/vol/25/iss/1

Going green? How skepticism and information transparency influence consumers’ brand evaluations for familiar and unfamiliar brands
—Gargi Bhaduri, Lauren Copeland [Google Scholar]

A brave new world: embracing sexuality in advertising for apparel
—Elika Kordrostami, Melika Kordrostami [Google Scholar]

Personality traits and social media as drivers of word-of-mouth towards sustainable fashion
—Suha Fouad Salem, Alshaimaa Bahagat Alanadoly [Google Scholar]

Managerial and Industry 4.0 solutions for fashion supply chains
—Marcello Braglia, Leonardo Marrazzini, Luca Padellini, Rinaldo Rinaldi [Google Scholar]

Analysing trademark and social media in the fashion industry: tools that impact performance and internationalization for SMEs
—Laura Rienda, Lorena Ruiz-Fernández, Lindsey Carey [Google Scholar]

Consumers’ acceptance and diffusion of word-of-mouth in social brand community: the moderating effect of self-monitoring
—Hanna Lee, Sun-Jin Hwang [Google Scholar]

Consumers’ adoption of AR-based virtual fitting rooms: from the perspective of theory of interactive media effects
—Hanna Lee, Yingjiao Xu, Anne Porterfield [Google Scholar]

Co-location of R&D and production in fashion industry
—Denada Lica, Eleonora Di Maria, Valentina De Marchi [Google Scholar]

Are negative and positive reviews regarding apparel fit influential?
—Eonyou Shin, Telin Chung, Mary Lynn Damhorst [Google Scholar]

Millennials’ purchasing behavior toward fashion clothing brands: influence of brand awareness and brand schematicity
—Muhammad Sabbir Rahman, Md Afnan Hossain, Mohammad Tayeenul Hoque, Md Rifayat Islam Rushan, Mohammad Iftekhar Rahman [Google Scholar]