J Adv

Introduction

Journal of Advertising, 50(1)

INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs


Themed Issue: Promises and Perils of Artificial Intelligence and Advertising

Introduction

Themed Issue Introduction: Promises and Perils of Artificial Intelligence and Advertising
Shelly Rodgers [Publisher] [Google Scholar]

Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers
Veronica L. Thomas & Kendra Fowler [Publisher] [Google Scholar]

Uncovering the Sources of Machine-Learning Mistakes in Advertising: Contextual Bias in the Evaluation of Semantic Relatedness
Jameson Watts & Anastasia Adriano [Publisher] [Google Scholar]

Artificial Intelligence in Advertising Creativity
Demetrios Vakratsas & Xin (Shane) Wang [Publisher] [Google Scholar]

Automatically Detecting Image–Text Mismatch on Instagram with Deep Learning |
Yui Ha , Kunwoo Park , Su Jung Kim , Jungseock Joo & Meeyoung Cha [Publisher] [Google Scholar]

Stimulating or Intimidating: The Effect of AI-Enabled In-Store Communication on Consumer Patronage Likelihood
Patrick van Esch , Yuanyuan (Gina) Cui & Shailendra Pratap Jain [Publisher] [Google Scholar]

Can Social Media Listening Platforms’ Artificial Intelligence Be Trusted? Examining the Accuracy of Crimson Hexagon’s (Now Brandwatch Consumer Research’s) AI-Driven Analyses
Jameson L. Hayes , Brian C. Britt , William Evans , Stephen W. Rush , Nathan A. Towery & Alyssa C. Adamson [Publisher] [Google Scholar]