Aston Marketing Research Camp


Birmingham, UK, 13-15 Jun 2021


Author: Andrew Farrell

Aston Business School is organising its Ninth Marketing Research Camp. We bring together world-leading researchers to generate insightful discussions and identify promising research directions in a very relaxed atmosphere. Our four guest speakers are world-leading marketing researchers:

  • John Hulland is a professor of marketing at, University of Georgia, USA, and the current Editor-in-Chief of the Journal of the Academy of Marketing Science (JAMS).
  • Peter C. Verhoef is a professor of marketing and dean of the Faculty of Economics and Business at the University of Groningen
  • Lena Steinhoff is Professor of Service Management at the Institute for Marketing and Service Research at the University of Rostock, Germany
  • Greg W. Marshall is Professor of Marketing and Strategy in the Marketing Group at Aston Business School

The research camp is a mix of plenary presentations and thematic workshops. Two parallel workshops will run after the plenaries each day. Workshops are led by four highly recognized professors with distinctive and current research ideas.

The research camp also offers a pre-camp research workshop, where scholars can meet with Professor Hulland to discuss research ideas in an open forum format. This pre-camp workshop is strictly limited to 25 attendees on a first-come-first-served basis.

For further details, please refer to the website: