Varadarajan Award


The AMA's Marketing Strategy SIG seeks nominations for its 2021 Varadarajan Award for Early Career Contributions to Marketing Strategy Research; Deadline 15 Apr 2021


Author: Thomas Dotzel

2021 Varadarajan Award for Early Career Contributions to Marketing Strategy Research

The Marketing Strategy Special Interest Group of the American Marketing Association invites nominations (including self nominations) for its annual Varadarajan award for Early Career Contributions to Marketing Strategy Research. The award will be presented during the AMA Summer Educators’ Conference in August 2021. The domain of marketing strategy research, broadly construed, includes all strategic marketing decisions, issues, problems, etc., at all levels in both for-profit and not-for-profit organizations. The award recognizes the contributions of a marketing faculty member who has completed ten or fewer years after receipt of her/his doctoral degree by July 31, 2021. The award recipient will be selected by a committee comprised of leading research scholars in marketing strategy. The criteria for selection include: the overall impact on marketing strategy research and practice, research quality, research quantity, and research leadership. Previous winners of the award include: Peter Golder, Sundar Bharadwaj, Kay Lemon, Rajesh Chandy, Aric Rindfleisch, Rajdeep Grewal, Stefan Stremersch, Koen Pauwels, Werner Reinartz, Raji Srinivasan, Natalie Mizik, Rob Palmatier, Debanjan Mitra, Shrihari Sridhar, Eric (Er) Fang, Kapil Tuli, J. Andrew Petersen, Denish Shah, Andrew Stephen, and Anindita Chakravarty.

Letters of nomination along with an updated resume should be received by April 15, 2021 in a single PDF file that should be emailed to the address mentioned below:

Girish Mallapragada
Chair, Marketing Strategy SIG