INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: Events

Author: Sofia Kousi

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We would like to invite the AMA community to the ‘Marketing with Purpose’ International Colloquium, on March 15^th.

In this colloquium, we bring together distinguished marketing scholars, practitioners, and society, to discuss the role of consumers and companies in humankind’s efforts to achieve important societal goals through purpose-driven marketing actions. We challenge consumers and companies to explore their sense of purpose.

When. March 15^th, 2021, 14:00 GMT.

What. Our lineup brings together academics from top international universities and company leaders from Patagonia, Unilever, Danone, CUF and Brisa. Speakers include: Michael I. Norton (Harvard Business School, Harvard University), Nicole Mead (Schulich School of Business, York University), Margaret C. Campbell (Leeds School of Business, University of Colorado Boulder), and more.

Registration is now open (and free): https://lnkd.in/dZ8qhCe

The International Colloquium ‘Marketing with Purpose’ is co-organized by Nova SBE’s marketing faculty, and the Amélia de Mello Foundation, and hosted by Nova SBE’s Leadership for Impact Knowledge Center.

For any questions regarding the event, please contact Ines Dias da Silva (ines.silva@novasbe.pt).