Pricing Prods Services

Introduction

Pricing of Products & Services, Book by Tridib Mazumdar

INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs

Author: ELMAR Moderator


https://www.worldscientific.com/worldscibooks/10.1142/11381

Chapter 1: Introduction to Pricing
Part I: Theoretical and Analytical Foundations of Pricing
Chapter 2: Price, Revenue, and Profits: The Basics
Chapter 3: Effects of Price on Demand
Chapter 4: Developing a Demand Function with Surveys and Experiments
Chapter 5: Modeling Price Effects Using Point of Sales Data
Chapter 6: Psychological Foundations of Pricing

Part II: Considerations in Pricing Decisions by Firms
Chapter 7: The Pricing Environment
Chapter 8: Value-Based Strategies
Chapter 9: Cost Considerations in Pricing
Chapter 10: Pricing When Cost Varies Across Customers
Chapter 11: Competitive Considerations in Pricing

Part III: Pricing Strategy Applications
Chapter 12: Price Discrimination Strategy
Chapter 13: Product Bundling Strategies
Chapter 14: Establishing a Pricing Structure
Chapter 15: Dynamic Pricing Strategies
Chapter 16: Price Promotions
Chapter 17: Pricing Strategies in Physical Retail
Chapter 18: Retail Pricing on the Internet

Part IV: Concluding Comments
Chapter 19: Creating a Pricing Organization