Mar Theory


Marketing Theory, 21(1)


Lunch of the last human: Nutritionally complete food and the fantasies of market-based progress
James Cronin and James Fitchett [Publisher] [Google Scholar]

Enchantment and perpetual desire: Theorizing disenchanted enchantment and technology adoption
Russell Belk, Henri Weijo, and Robert V. Kozinets [Publisher] [Google Scholar]

Exogenous cognition and cognitive state theory: The plexus of consumer analytics and decision-making
Andrew Smith, John Harvey, James Goulding, Gavin Smith, and Leigh Sparks [Publisher] [Google Scholar]

‘Something is missing’: Melancholia and belonging in collective consumption
Alice Wickstrom, Iain Denny, and Joel Hietanen [Publisher] [Google Scholar]

Consumption logistics and the ordering of market systems
Cristiano Smaniotto, Julie Emontspool, and Søren Askegaard [Publisher] [Google Scholar]

From goods-dominant logic to service-dominant logic? Service, service capitalism and service socialism
Mark Tadajewski and D. G. Brian Jones [Publisher] [Google Scholar]

(Re)thinking place atmospheres in marketing theory
Chloe Steadman, Gareth Roberts, Dominic Medway, Steve Millington, and Louise Platt [Publisher] [Google Scholar]