J Macromar


Journal of Macromarketing, 41(1)


Introduction to the Special Issue

Macromarketing, the Indispensable Discipline
Clifford J. Shultz and William L. Wilkie [Publisher] [Google Scholar]

The Five Stages of the Macromarketing Field of Study: From Raison D’etre to Field of Significant Promise
Shelby D. Hunt, Ashley Hass, and Kerry T. Manis [Publisher] [Google Scholar]

The Future of Macromarketing: Recommendations Based on a Content Analysis of the Past Twelve Years of the Journal of Macromarketing
Ahmet Ekici, Tugce Ozgen Genc, and Hafize Celik [Publisher] [Google Scholar]

A Panoramic Review of the Macromarketing Literature
Beatriz DeQuero-Navarro, Julie Stanton, and Thomas A. Klein [Publisher] [Google Scholar]

Consumer Choicemaking and Choicelessness in Hyperdigital Marketspaces
Nikhilesh Dholakia, Aron Darmody, Detlev Zwick, Ruby Roy Dholakia, and A. Fuat Fırat [Publisher] [Google Scholar]

Laudato si’ – A Macromarketing Manifesto for a Just and Sustainable Environment
Thomas A. Klein and Gene R. Laczniak [Publisher] [Google Scholar]

Our Obsolete Marketing Mentality: George Fisk, Meet Karl Polanyi
Raymond Benton, Jr [Publisher] [Google Scholar]

Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World
Stanley Shapiro, Stefanie Beninger, Christine Domegan, Alexander Reppel, Julie Stanton, and Forrest Watson [Publisher] [Google Scholar]


Macromarketing and the Systems Imperative
Ben Wooliscroft [Publisher] [Google Scholar]

Macromarketing Metrics of Consumer Well-Being: An Update
M. Joseph Sirgy [Publisher] [Google Scholar]

A Macromarketing Call to Action—Because Black Lives Matter!
June N.P. Francis [Publisher] [Google Scholar]

Macro Marketing Comes of Age
Donald R. Lehamnn [Publisher] [Google Scholar]

Sustainable Marketing: Market-Driving, Not Market-Driven
Jagdish N. Sheth and Atul Parvatiyar [Publisher] [Google Scholar]

Ambiguity of Purpose and the Politics of Failure: Sustainability as Macromarketing’s Compelling Political Calling
Andrea Prothero and Pierre McDonagh [Publisher] [Google Scholar]

Journal of Macromarketing Special Issue on Sustainability Insights from non-WEIRD countries
Ben Wooliscroft and Eunju Ko [Publisher] [Google Scholar]