INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs

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Prevention- Versus Promotion-Focus Regulatory Efforts on the Disease Incidence and Mortality of COVID-19: A Multinational Diffusion Study Using Functional Data Analysis
—V. Kumar, Ashish Sood, Shaphali Gupta, and Nitish Sood [Publisher] [Google Scholar]

A Country-of-Origin Perspective on Climate Change Actions: Evidence from France, Morocco, and the United States
—Marie Schill, Delphine Godefroit-Winkel, and Mine Üçok Hughes [Publisher] [Google Scholar]

Studying Heterogeneity in the Subsistence Consumer Market: A Context-Sensitive Approach
—Sergej von Janda, G. Shainesh, and Christina Maria Hillebrand [Publisher] [Google Scholar]

A Study of the Internationalization–Performance Relationship in Global Retailing: The Moderating Role of Brand Standardization and Cultural Diversity
—Pravin Nath, Ahmet H. Kirca, and Saejoon Kim [Publisher] [Google Scholar]

Perceived Brand Globalness/Localness: A Systematic Review of the Literature and Directions for Further Research
—Hao Liu, Klaus Schoefer, Fernando Fastoso, and Efstathia Tzemou [Publisher] [Google Scholar]