INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs

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Understanding the Interplay between Brand Globalness and Localness among Homegrown and Foreign Global Brands in South Korea
—Wanhsiu Sunny Tsai , Weiting Tao , Yu Liu & Yeunjae Lee [Publisher] [Google Scholar]

Negative Online Word-of-Mouth: Consumers’ Retaliation in the Digital World
—Emílio José Montero Arruda Filho & Alexis de Araújo Barcelos [Publisher] [Google Scholar]

Informing, Reinforcing, and Referencing: Chinese Male Consumers’ Interpretation of Luxury Advertising and Luxury Brands’ Presence on Chinese Social Media
—Huan Chen , Ye Wang & Fei Qiao [Publisher] [Google Scholar]

The Impact of Brand Transposition Strategies and Firm Type on Consumer Ratings of Brand: An Analytical Study of Cosmetic Brands
—Ying Zhu , Alice (Fengyuan) Zhang , Jiaxun He & Yong J. Wang [Publisher] [Google Scholar]