J Acad Mar Sci


Journal of the Academy of Marketing Science, 49(2)



The biasing effect of common method variance: some clarifications
Hans Baumgartner, Bert Weijters, Rik Pieters [Google Scholar]

How value co-creation and co-destruction unfolds: a longitudinal perspective on dialogic engagement in health services interactions
Debbie Isobel Keeling, Kathleen Keeling, Ko Ruyter, Angus Laing [Google Scholar]

Pay attention, please! Person brand building in organized online attention economies
Andrew N. Smith, Eileen Fischer [Google Scholar]

Corporate social responsibility in luxury contexts: potential pitfalls and how to overcome them
Jenni Sipilä, Sascha Alavi, Laura Marie Edinger-Schons, Sabrina Dörfer, Christian Schmitz [Google Scholar]

How young companies can effectively manage their slack resources over time to ensure sales growth: the contingent role of value-based selling
Ad Jong, Nicolas A. Zacharias, Edwin J. Nijssen [Google Scholar]

Conflict and performance in channels: a meta-analysis
Kamran Eshghi, Sourav Ray [Google Scholar]

Customer inertia marketing
Conor M. Henderson, Lena Steinhoff, Colleen M. Harmeling, Robert W. Palmatier [Google Scholar]

Discovering heterogeneous consumer journeys in online platforms: implications for networking investment
Ho Kim, Juncai Jiang, Norris I. Bruce [Google Scholar]

We can fix this! Donor activism for nonprofit supply generation
Tonya Williams Bradford [Google Scholar]

Buyer–supplier relationship dynamics: a systematic review
Ali Shamsollahi, Danielle A. Chmielewski-Raimondo, Simon J. Bell, Reza Kachouie [Google Scholar]