Frontiers in Service


Now virtual, 9-11 Jul 2021; Deadline 17 Apr

2021 Frontiers in Service Conference:

Service in the World of Artificial Intelligence and Digital Technologies

July 9-11, 2021

Virtual on Zoom

The theme of the 2021 conference is “Service in the World of Artificial Intelligence and Digital Technologies.” It will take place July 9-11, 2021 virtually hosted on Zoom by Temple University’s Fox School of Business. An associated doctoral consortium will occur on July 8, 2021. Sponsored annually by INFORMS and the American Marketing Association, the Frontiers in Service Conference is the world’s leading annual conference on service research. It routinely attracts submissions from over 40 countries, covering a wide range of topics such as service marketing, service strategy, service management, service operations, service engineering, service design, service science, service IT, and AI and robotics.

Attendees will get to learn from many of the world’s leading service experts, including high-ranking executives and prominent academics.  Plenary speakers for Frontiers 2021 TBD. You are invited, as a service academic or practitioner, to submit abstracts for possible presentation at the conference. Submissions must be received by April 17th, 2021, so don’t delay.  Please submit your abstract (Maximum 450 words) via this link: 

The conference committee will select and decide several awards from submissions: the “Best Student Paper Award,” the “Best Academic Paper Award,” and the “Best Practitioner Paper Award.

Abstracts may focus on any service topic, including (but not limited to) the topics below:

Artificial Intelligence (AI) and Service Big Data and Service Machine Learning and Service Deep Learning Algorithms for Service Collaborative Service and Sharing Economy Consumer Privacy Corporate Digital Responsibility and Service Customer Experience Management Customer Relationship Management  Customer Value Creation Digital Service (Strategy) Employee Engagement E-Service & E-Government Healthcare Service Internet of Everything and Service IT as a Service Platform-based Service Models Robotics and Service Service at the “Bottom of the Pyramid” Service Design  Service Dominant Logic (SDL) Service Engineering Service Human Resources / Factors Service Information Technology Service Innovation Service Management  Service Marketing Service Operations Service Productivity Service Science Servicescapes Sharing Economy Smart Service Systems Social Networks and Service Service Strategy Technology-based Service (Apps)

This year’s conference is sponsored by INFORMS Society for Marketing Science (ISMS), the American Marketing Association’s Service Special Interest Group (SERVSIG), the Global Center for Big Data and Mobile Analytics at Fox School of Business at Temple University, and the Center for Excellence in Service at the University of Maryland. We are grateful for the support of Frontiers’ former sponsor, the INFORMS Service Science Section, both this year and in prior years.

For more information about the conference, visit 

Please direct any questions about Frontiers in Service 2021 Conference to