INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: Revisits

Author: Madhu Viswanathan

---

The Second Virtual Subsistence Marketplaces Conference:

Envisioning Subsistence Marketplaces In A Post-Pandemic World

May 28 – 30, 2021

Loyola Marymount University, Los Angeles via Zoom

Sponsored by the Center for International Business Education (CIBE) at Loyola Marymount University

&

Launch of Subsistence Marketplaces, A Journal and Knowledge/Practice Portal

 

Our interactive, immersive virtual forum will be themed around envisioning a Post-Pandemic world that addresses stark inequalities locally and globally in subsistence marketplaces. How do we work toward such a future through research, education, and practice? The conference purposefully includes a blend of virtual interviews with subsistence consumers and entrepreneurs in different countries, plenary sessions, participatory workshops, special topical sessions, and presentations of papers submitted in response to this call. Academics, students, social entrepreneurs, policy makers, and business and nonprofit practitioners are encouraged to submit abstracts of individual presentations or of sessions or workshops. Abstracts for individual presentations or sessions will be due February 28, 2021 (1000 word maximum) through email attachments to subsistencemarketplaces@gmail.com.  Details are available at https://cba.lmu.edu/smi/2021subsistencemarketplaces/ and www.subsistencemarketplaces.org 

The conference will be the forum for the launch of a new journal and web portal – Subsistence Marketplaces.  Our purpose is to create a space for the unique bottom-up approach from micro-level foundations that this stream of work represents. Details are available at  – www.subsistencemarketplaces.org and https://cba.lmu.edu/subsistence-marketplaces-journal/ and partially listed below.

 

Our journal follows an enduring stream of work on subsistence marketplaces, with eleven conferences, several special issues or sections, and scholarship and practice from around the world over the past decade and a half. The journey so far provides a road-map in being bottom-up, bringing out voices of those with the least resources, involving scholars and practitioners from around the world. We envision a knowledge-practice platform that encompasses a variety of facets from a journal with refereed articles.  The portal along with the journal will provide a hub for research and practice that adopts a bottom-up approach to studying low income consumers, entrepreneurs, and marketplaces. It will be a home for work that begins at the micro-level, examining these contexts in their own right, inside-out rather than outside-in. A variety of papers are welcomed and supporting multi-media can be submitted with papers. Types of papers include refereed research articles and notes, curricular innovations, and practitioner perspectives. The journal will be fully online.  Authors will hold all rights to their work.  We aim to be distinct in a number of ways. Some characteristics are listed below.

∙     Studying individuals and communities in these contexts in their own right and not as a means to another end, i.e., inside out

∙      Focus on consumers, entrepreneurs, and marketplaces in the broad range of low income – from extreme poverty to the lower end of lower-middle income

∙      Starting point of micro-level foundations of thinking, feeling, coping, relating, and sustaining

∙      Bottom-up approach to generating and aggregating insights

∙      An inter-sector, interdisciplinary orientation aimed toward an audience of researchers, educators, and practitioners in all sectors

∙      Synergies between research, teaching, and p