Journal of Marketing News, February 2021
Webinars and new issues
POSTING TYPE: Journal News
Author: Christine Moorman
Journal of Marketing News, February 2021
Special Issues and Recent Issues
1. Read the JM-MSI Special Issue: “From Marketing Priorities to Research Agendas” Edited by John A. Deighton, Carl Mela, and Christine Moorman – Journal of Marketing, January 2021
What are the highest-impact topics for research in the marketing field? What do practitioners say they want to learn more about? What do scholars believe are the questions on which progress is most likely to be made? Every two years the Marketing Science Institute (MSI) asks these questions of its corporate members and reports the answers as its priorities. This year, there is something new. A group of mid-career marketing academics—the MSI Scholars—wrote articles for peer review for the Journal of Marketing that expand on the MSI Priorities. Marketing leaders from companies and academics were invited to read and comment on the scholars’ work. The result, we hope, will offer important insights to the field and provoke a stream of rigorous and useful research.
2. Read the March 2021 Issue of the Journal of Marketing
- Reality Check: Infusing Ecological Value into Academic Marketing Research
—Harald J. van Heerde, Christine Moorman, C. Page Moreau, and Robert W. Palmatier [Publisher] [Google Scholar]
- Artificial Intelligence Coaches for Sales Agents: Caveats and Solutions
—Xueming Luo, Marco Shaojun Qin, Zheng Fang, and Zhe Qu [Publisher] [Google Scholar]
- Caring for the Commons: Using Psychological Ownership to Enhance Stewardship Behavior for Public Goods
—Joann Peck, Colleen P. Kirk, Andrea W. Luangrath, and Suzanne B. Shu [Publisher] [Google Scholar]
- The Impact of Platform Protection Insurance on Buyers and Sellers in the Sharing Economy: A Natural Experiment
—Xueming Luo, Siliang Tong, Zhijie Lin, and Cheng Zhang [Publisher] [Google Scholar]
- Do Spoilers Really Spoil? Using Topic Modeling to Measure the Effect of Spoiler Reviews on Box Office Revenue
—Jun Hyun (Joseph) Ryoo, Xin (Shane) Wang, and Shijie Lu [Publisher] [Google Scholar]
- Salesperson Dual Agency in Price Negotiations
—Justin M. Lawrence, Lisa K. Scheer, Andrew T. Crecelius, and Son K. Lam [Publisher] [Google Scholar]
- Working It: Managing Professional Brands in Prestigious Posts
—Marie-Agnès Parmentier and Eileen Fischer [Publisher] [Google Scholar]
- Pretty Healthy Food: How and When Aesthetics Enhance Perceived Healthiness
—Linda Hagen [Publisher] [Google Scholar]
3. Look for the “Better Marketing for a Better World” Special Issue in May 2021. Several of the articles are currently forthcoming and can be found in “Articles in Advance” or “Express” Click through both links to discover all forthcoming Journal of Marketing articles.
4. Reminder: Call for Manuscripts – Marketing in the Healthcare Sector
Healthcare is vital to our interconnected world. As the world faces a pandemic of a magnitude not witnessed for over 100 years, we are reminded of its fundamental role. Consumers (patients) seek health, healthcare providers and institutions work to deliver care, insurance companies and governments monitor its costs, markets compete on it, policy regulates it, and society benefits from its successes or is challenged by its failings. Marketing as a discipline, however, has not lived up to its potential contributions to this important aspect of our lives. We believe it is time to bring marketing’s system-level and customer-centric view to this important topic. This Journal of Marketing Special Issue on “Marketing in the Healthcare Sector” is dedicated to promoting research on healthcare marketing with the goal of improving knowledge of this critical research domain. See the full call for papers and deadlines here.
1. Webinars for Managers: March 17, 1PM: Register
- “Do Nudges Reduce Disparities? Choice Architecture Compensates for Low Consumer Knowledge” Presented by Kellen Mrkva and Eric J. Johnson (both of Columbia Business School)
- “How Marketing Perks Influence Word-of-Mouth” Presented by Monika Lisjak (Arizona State University) and Andrea Bonezzi (New York University)
2. Webinar for Scholars: March 9 and 23 (see registration below)
- Reality Check: Infusing Ecological Value into Academic Marketing Research (Harald J. van Heerde, Editor and Christine Moorman, Editor in Chief, Journal of Marketing)
In this webinar, Harald and Christine will discuss ways to enhance the real-world relevance of academic marketing research. Building on the March 2021 editorial in the Journal of Marketing, the webinar focuses on ecological value, which is the degree to which research reflects and is relevant to marketing stakeholders and marketing ecosystems. We will explain what ecological value means, why it is so important, and how you can generate more of this quality in each stage of the research process. The target audience for the webinar is scholars of all levels across the theoretical and methodological spectrum interested in improving the quality and impact of their research as well as gatekeepers (e.g., reviewers, AEs, editors) who support the knowledge development process. Specific strategies and debates will be discussed and questions will be addressed. The webinar will be held twice to reach scholars around the world: Tuesday, March 9, 2021 5:00-6:00pm Eastern (Click here) and Tuesday, March 23, 2021 7:00-8:00am Eastern (Click here)
3. Recent Webinars (watch on demand)
- What if Customers are Not Into Your Brand? How to Leverage Existing Consumer–Brand Relationships: This research is the first to examine how marketers can more effectively manage existing brand relationships by focusing on the psychological distance between consumers and brands.
- Caring for the Commons: Strategies to Enhance Stewardship of our Public Lands: This study identifies a simple psychological mechanism that can be used to increase stewardship behaviors for the benefit of public goods.
- Maximizing the Effectiveness of AI Coaches for Sales Agents: This study explores the growing use of AI to coach sales agents to determine how such coaches can be deployed to maximize their sales effectiveness.
- Managing Digital Advertising Inefficiencies: This research seeks to help marketers and policymakers understand four pervasive issues in digital advertising markets and how they impact market efficiency.
- Managing Marketing Agility: Leveraging a review of the academic literature and in-depth interviews with practicing marketers, this webinar reviews the essential features of marketing agility.
- Bursting the Myth of Financial Responsibility to Drive Savings Rates
- An Innovative New Way to Measure Consumers’ Brand Perceptions
- Why Portraying Humans as Healthy Machines Can Backfire
- Genetic Data and Marketing: Challenges, Opportunities, and Ethics
- Ensuring Market Entry or Survival During Disruptive Technology Innovation
2. All archived Scholarly Insights: Click here
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