INTEREST CATEGORY: RELATIONSHIP MARKETING
POSTING TYPE: TOCs

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Electronic Customer Relationship Management and Company Performance: Exploring the Product Innovativeness Development
—Lalu Edy Herman , Sulhaini Sulhaini & Naili Farida [Publisher] [Google Scholar]

Brand Experience-Brand Love Relationship for Indian Hypermarket Brands: The Moderating Role of Customer Personality Traits
—Deependra Singh , Naval Bajpai & Kushagra Kulshreshtha [Publisher] [Google Scholar]

Rethinking Relationship Marketing as Consumer Led and Technology Driven: Propositions for Research and Practice
—Tara Rooney , Ewa Krolikowska & Helen L. Bruce [Publisher] [Google Scholar]

SOME-Q: A Model Development and Testing for Assessing the Consumers’ Perception of Social Media Quality of Small Medium-Sized Enterprises (SMEs)
—Tatik Suryani , Abu Amar Fauzi & Mochamad Nurhadi [Publisher] [Google Scholar]