INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

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A Qualitative Study of Advertising Art: Awareness and Adoption of Art in Advertisements within a Jordanian Context
—Cynthia Tokajian & Rand Irshaidat [Publisher] [Google Scholar]

Consumer Perceived Associations of Masstige Brands: An Indian Perspective
—Anita Goyal [Publisher] [Google Scholar]

Advertising and Peer Influences on Teen and Young Adolescent Alcohol Consumption Decisions: A Theory-of-Reasoned-Action Approach
—Donald Sciglimpaglia , Emily K. Tarr & Glen H. Brodowsky [Publisher] [Google Scholar]

Promoting Social Change – Assessing How Twitter Was Used to Reduce Drunk Driving Behaviours Over New Year’s Eve
—Alan Shaw [Publisher] [Google Scholar]

Utilitarian Motives and Purchase Behaviour of Indian Mall Shoppers
—Sunil Atulkar [Publisher] [Google Scholar]