INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

---

Strategic antecedents and organisational consequences of IMC in different economy types
—Vera Butkouskaya , Joan Llonch-Andreu & María-Del-Carmen Alarcón-Del-Amo [Publisher] [Google Scholar]

Chinese website design: Communication as a mirror of culture
—Guendalina Capece & Francesca Di Pillo [Publisher] [Google Scholar]

Reaching subculture markets: The cryptic marketing approach
—Kelly Choong , Judy Drennan , Clinton S. Weeks & Ian Weber [Publisher] [Google Scholar]

Exploratory study on variables impacting display advertising spend of leading advertisers in the USA
—Somnath Chakrabarti & Mayank Makhija [Publisher] [Google Scholar]

Can US advertising students recognize an ad in editorial’s clothing (native advertising)? A partial replication of the Stanford “Evaluating information” test
—Alice Kendrick & Jami A. Fullerton [Publisher] [Google Scholar]