J Mar


Journal of Marketing, 85(2)



Reality Check: Infusing Ecological Value into Academic Marketing Research
Harald J. van Heerde, Christine Moorman, C. Page Moreau, and Robert W. Palmatier [Publisher] [Google Scholar]

Artificial Intelligence Coaches for Sales Agents: Caveats and Solutions
Xueming Luo, Marco Shaojun Qin, Zheng Fang, and Zhe Qu [Publisher] [Google Scholar]

Caring for the Commons: Using Psychological Ownership to Enhance Stewardship Behavior for Public Goods
Joann Peck, Colleen P. Kirk, Andrea W. Luangrath, and Suzanne B. Shu [Publisher] [Google Scholar]

The Impact of Platform Protection Insurance on Buyers and Sellers in the Sharing Economy: A Natural Experiment
Xueming Luo, Siliang Tong, Zhijie Lin, and Cheng Zhang [Publisher] [Google Scholar]

Do Spoilers Really Spoil? Using Topic Modeling to Measure the Effect of Spoiler Reviews on Box Office Revenue
Jun Hyun (Joseph) Ryoo, Xin (Shane) Wang, and Shijie Lu [Publisher] [Google Scholar]

Salesperson Dual Agency in Price Negotiations
Justin M. Lawrence, Lisa K. Scheer, Andrew T. Crecelius, and Son K. Lam [Publisher] [Google Scholar]

Working It: Managing Professional Brands in Prestigious Posts
Marie-Agn├Ęs Parmentier and Eileen Fischer [Publisher] [Google Scholar]

Pretty Healthy Food: How and When Aesthetics Enhance Perceived Healthiness
Linda Hagen [Publisher] [Google Scholar]