INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

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Special Section: Advertising in Hospitality, Tourism, and Travel

Connecting and Communicating with the Customer: Advertising Research for the Hospitality Industry
—Marla Royne Stafford [Publisher] [Google Scholar]

When the Unknown Destination Comes Alive: The Detrimental Effects of Destination Anthropomorphism in Tourism
—Hyokjin Kwak, Marina Puzakova, Joseph F. Rocereto & Takeshi Moriguchi [Publisher] [Google Scholar]

Stronger Together? Tourists’ Behavioral Responses to Joint Brand Advertising
—Ali Selcuk Can, Yuksel Ekinci, Giampaolo Viglia & Dimitrios Buhalis [Publisher] [Google Scholar]

This Is My Hometown! The Role of Place Attachment, Congruity, and Self-Expressiveness on Residents’ Intention to Share a Place Brand Message Online |
—Maria Ek Styvén, Marcello M. Mariani & Carola Strandberg [Publisher] [Google Scholar]

How Color Affects the Effectiveness of Taste- versus Health-Focused Restaurant Advertising Messages
—Bin Wang, Stephanie Q. Liu, Jay Kandampully & Milos Bujisic [Publisher] [Google Scholar]

The Moderating Role of Hotel Type on Advertising Expenditure Returns in Franchised Chains
—Liwu Hsu, Jie J. Zhang & Benjamin Lawrence [Publisher] [Google Scholar]

Articles

The Effects of Dynamic Product Presentation and Contextual Backgrounds on Consumer Purchase Intentions: Perspectives from the Load Theory of Attention and Cognitive Control
—Yakun Zhang, Sarah Hong Xiao & Michael Nicholson [Publisher] [Google Scholar]

How Branded Videos Can Inspire Consumers and Benefit Brands: Implications for Consumers’ Subjective Well-Being
—Chingching Chang [Publisher] [Google Scholar]

Nudging to Reduce the Perceived Threat of Coronavirus and Stockpiling Intention
—Jungkeun Kim, Marilyn Giroux, Hector Gonzalez-Jimenez, Seongsoo Jang, Seongseop (Sam) Kim, Jooyoung Park, Jae-Eun Kim, Jacob C. Lee & Yung Kyun Choi [Publisher] [Google Scholar]