GSSI 2021


Now in virtual format, 7-9 Jun 2021; Deadline now19 Feb

Yin and the Yang: Exploring the Bright and the Dark Sides of Selling and Sales Management

Were you excited about visiting Toronto? Were you thrilled about getting soaked in Niagara Falls? Were you anticipating the rich flavors of Canadian wines? Well… It’s not going to happen… YET. We’ve decided we need to allow two years for the wine to mature so we look forward to seeing you face-to-face in Toronto in 2023!

In the meantime, let’s meet virtually this year!

The Global Sales Science Institute (GSSI), in partnership with the American Marketing Association Sales SIG (Sales SIG), is pleased to announce that the 15th annual GSSI/Sales SIG conference – a unique gathering of international scholars and practitioners interested in advancing cutting edge professional selling and sales management practices, research, and education – goes online!!!

Papers submission new deadline: February 19th, 2021.

Please submit to

For more details, visit:

Your 2021 virtual (and 2023 face-to-face) GSSI co-chairs:

Dr. Maria Rouziou, HEC Montréal
Dr. Karen Peesker, Ryerson University
Dr. Willy Bolander, Florida State University