SportSIG Awards 2021


Nominations are open for the AMA's Sport & Sponsorship-Linked Marketing SIG's three annual awards; Deadline 1 Apr 2021


Author: Jonathan Jensen

SportSIG 2021 Awards Nominations

The American Marketing Association’s (AMA) Sport & Sponsorship-Linked Marketing Special Interest Group (SportSIG) invites nominations for its three annual awards:

1) Distinguished Career Contributions Award

This award is the highest honor of SportSIG and recognizes scholars who have made a significant contribution to the scientific understanding of the business of sport throughout a substantial career in academia. A list of past award winners can be found here.

2) Emerging Scholar in Sport Marketing Award

This award recognizes a scholar in the early stage of his or her career who has significantly contributed to the scientific study of sport and/or sponsorship-linked marketing.

Award candidates may include PhD candidates who have advanced beyond the comprehensive exam (i.e., ABD status), as well as pre-tenure faculty members.

Required nomination materials for the awards described above are:

  • Letter of recommendation from senior scholar in sport marketing
  • Current curriculum vita for nominee
  • Three first author publications representative of nominee’s scholarship (PDF’s)

 Past winners

2020 Ashley Stadler Blank, Xavier University
2019 Yonghwan Chang, University of Minnesota
2018 Thilo Kunkel, Temple University
2017 Jonathan A. Jensen, University of North Carolina at Chapel Hill
2016 Christopher Lee, Arizona State University
2015 Cody Havard, University of Memphis

3) Paper of the Year in Sport Marketing

Required nomination materials for ‘Paper of the Year’ award (NOTE: Paper must have been published during calendar year 2020 and may not be in press)

  • One-page letter of nomination highlighting the contribution to sport marketing research and practice
  • Copy of the published paper (PDF)

Past winners

Henderson, C. M., Mazodier, M., & Sundar, A. (2019). The Color of support: The effect of sponsor–team visual congruence on sponsorship performance. Journal of Marketing, 83(3), 50-71.

Mazodier, M., Henderson, C. M., & Beck, J. T. (2018). The long reach of sponsorship: How fan isolation and identification jointly shape sponsorship performance. Journal of Marketing, 82(6) 28-48.

Woisetschläger, D. M., Backhaus, C., & Cornwell, T. B. (2017). Inferring corporate motives: How deal characteristics shape sponsorship perceptions. Journal of Marketing, 81(5), 121-141.

Cobbs, J., Tyler, B. D., Jensen, J. A., & Chan, K. (2017). Prioritizing sponsorship resources in Formula One Racing: A longitudinal analysis. Journal of Sport Management, 31(1), 96-110.

Close, A. G., Lacey, R., & Cornwell, T. B. (2015). Visual processing and need for cognition can enhance event-sponsorship outcomes. Journal of Advertising Research, 55(2), 206-215.

Jensen, J. A. & Cobbs, J. B. (2014). Predicting return on investment in sport sponsorship. Journal of Advertising Research, 54(4), 435-447.

All nomination materials should be submitted to by April 1, 2021.

Winners, who are selected by past SportSIG award winners, will be awarded plaques and recognized at the 2021 AMA Summer Academic Conference.