SportSIG Awards 2021
Nominations are open for the AMA's Sport & Sponsorship-Linked Marketing SIG's three annual awards; Deadline 1 Apr 2021
Author: Jonathan Jensen
SportSIG 2021 Awards Nominations
|The American Marketing Association’s (AMA) Sport & Sponsorship-Linked Marketing Special Interest Group (SportSIG) invites nominations for its three annual awards:
1) Distinguished Career Contributions Award
This award is the highest honor of SportSIG and recognizes scholars who have made a significant contribution to the scientific understanding of the business of sport throughout a substantial career in academia. A list of past award winners can be found here.
2) Emerging Scholar in Sport Marketing Award
This award recognizes a scholar in the early stage of his or her career who has significantly contributed to the scientific study of sport and/or sponsorship-linked marketing.
Award candidates may include PhD candidates who have advanced beyond the comprehensive exam (i.e., ABD status), as well as pre-tenure faculty members.
Required nomination materials for the awards described above are:
2020 Ashley Stadler Blank, Xavier University
3) Paper of the Year in Sport Marketing
Required nomination materials for ‘Paper of the Year’ award (NOTE: Paper must have been published during calendar year 2020 and may not be in press)
Henderson, C. M., Mazodier, M., & Sundar, A. (2019). The Color of support: The effect of sponsor–team visual congruence on sponsorship performance. Journal of Marketing, 83(3), 50-71.
Mazodier, M., Henderson, C. M., & Beck, J. T. (2018). The long reach of sponsorship: How fan isolation and identification jointly shape sponsorship performance. Journal of Marketing, 82(6) 28-48.
Woisetschläger, D. M., Backhaus, C., & Cornwell, T. B. (2017). Inferring corporate motives: How deal characteristics shape sponsorship perceptions. Journal of Marketing, 81(5), 121-141.
Cobbs, J., Tyler, B. D., Jensen, J. A., & Chan, K. (2017). Prioritizing sponsorship resources in Formula One Racing: A longitudinal analysis. Journal of Sport Management, 31(1), 96-110.
Close, A. G., Lacey, R., & Cornwell, T. B. (2015). Visual processing and need for cognition can enhance event-sponsorship outcomes. Journal of Advertising Research, 55(2), 206-215.
Jensen, J. A. & Cobbs, J. B. (2014). Predicting return on investment in sport sponsorship. Journal of Advertising Research, 54(4), 435-447.
All nomination materials should be submitted to SportSIGAwards@gmail.com by April 1, 2021.
Winners, who are selected by past SportSIG award winners, will be awarded plaques and recognized at the 2021 AMA Summer Academic Conference.