Reimagining Marketing Strategy


Reimagining Marketing Strategy: Driving the Debate on Grand Challenges, Special issue of JAMS (Deadline now 29 Oct 2022) and thought leadership forum (Deadline now 1 Feb 2022)

Author: Kirk Plangger

Thought Leadership Forum rescheduled to 15th-17th June 2022; Deadline now 1st Feb 2022

Dear colleagues,

Due to the current COVID-19 situation, the co-chairs and the JAMS editors have jointly decided to postpone the Thought Leadership Forum on Reimagining Marketing Strategy: Driving the Debate on Grand Challenges, originally scheduled for the June 8-10, 2021, at King’s Business School, to June 15-17, 2022, instead.

In view of the postponement, we are also extending the deadline for submission of abstracts to February 1, 2022.

In terms of the theme of the Thought Leadership Forum, it is our hope that by the summer of 2022 marketers will be pivoting to renewed strategic perspectives and we believe that this could enrich our conversations about re-imagining marketing strategy.

As a complement to the conference, we will be editing a JAMS special issue: Papers targeting the special issue should be submitted through the JAMS submission system ( and will undergo a similar review process as regular issue submissions. The submission window for the special issue now opens on September 1, 2022, and closes on October 29, 2022. We will make paper development an integral part of the Thought Leadership Forum program.

Questions about the special issue should be submitted to Kirk Plangger ( and the JAMS Editorial Office (

Thank you for your support and we apologize for any inconvenience the deferment may cause. We sincerely hope that the COVID crisis will be over by June next year.

We look forward to seeing all of you in London in 2022!

Kirk Plangger (King’s College London)
Matteo Montecchi (King’s College London)
Ko de Ruyter (King’s College London)
Debbie Isobel Keeling (University of Sussex)
Maura Scott (Florida State University)
Darren Dahl (University of British Columbia)