Content Analysis
Introduction
Workshop, 26 Feb 2021
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Events
Author: Adam Bendriss Alami
We are very excited to let you know that Provalis Research in collaboration with the Mixed Methods International Research Association – Caribbean Chapter will give a FREE 3-hour workshop on content analysis, a powerful deductive technique for text analysis. The workshop will be held online, Friday, February 26, from 12:00 pm to 3:00 pm Eastern Time.
Content analysis approach allows analysts and researchers to identify the degree to which specific concepts or topics are present within a large volume of documents. You will learn how to build dictionaries with multiple categories and subcategories containing words, word patterns, phrases, and rules that are then used to extract specific content of interest. Provalis Research CEO, Normand Peladeau, will demonstrate how to build, validate, and deploy a categorization dictionary to answer specific research questions or test hypotheses.
To register for this free workshop, click on the following link: REGISTER
If you have any question, please do not hesitate to contact me.
Adam Bendriss Alami
+1-514-260-4951 ext 503
bendrissalami.adam@provalisresearch.com