INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs

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https://www.emerald.com/insight/publication/issn/1355-5855/vol/33/iss/1

A dynamic evolutionary game model of web celebrity brand eWOM marketing control strategy
—Mengjie Liao, Jian Zhang, Ruimei Wang [Google Scholar]

Who are the multichannel shoppers and how can retailers use them? Evidence from the French apparel industry
—Wooyong Jo, Jikyung (Jeanne) Kim, Jeonghye Choi [Google Scholar]

Developing the antecedents of social influence for Internet banking adoption through social networking platforms: evidence from conventional and Islamic banks
—Muhammad Naeem [Google Scholar]

Identifying market structure to monitor product competition using a consumer-behavior-based intelligence model
—Mingjun Zhan, Hongming Gao, Hongwei Liu, Yidan Peng, Dan Lu, Hui Zhu [Google Scholar]

Do we follow the crowd on social media? Experimental evidence on consumer attitudes in the contexts of NeWOM and firm crisis response
—Sasithorn Suwandee, Aurathai Lertwannawit, Olimpia C. Racela, Pattana Boonchoo [Google Scholar]

An alternative view of the millennial green product purchase: the roles of online product review and self-image congruence
—Yen Thi Hoang Nguyen, Hung Vu Nguyen [Google Scholar]

When foreign brands appear local, and local brands appear foreign
—Bo Chen [Google Scholar]

Pricing policies of a dynamic green supply chain with strategies of retail service
—Shan Chen, Fuli Zhou, Jiafu Su, Longxiao Li, Biyu Yang, Yandong He [Google Scholar]

Customers’ perceived value and dining choice through mobile apps in Indonesia
—Adnan Muhammad Shah, Xiangbin Yan, Syed Asad Ali Shah, Mudassar Ali [Google Scholar]

The group matters: examining the effect of group characteristics in online brand communities
—Junyun Liao, Lu Wang, Minxue Huang, Defeng Yang, Haiying Wei [Google Scholar]

How can trading stamp promotions entice customers?
—Weichen Teng [Google Scholar]

Relationships among employee acting, customer-perceived service quality, emotional well-being and value co-creation
—Chih-Hsuan Huang, Yuan-Chen Lin [Google Scholar]

Perceived social media marketing activities and consumer-based brand equity
—Kian Yeik Koay, Derek Lai Teik Ong, Kim Leng Khoo, Hui Jing Yeoh [Google Scholar]

Integrative perceived values influencing consumers’ attitude and behavioral responses toward mobile location-based advertising: an empirical study in Vietnam
—Cu Xuan Le, Hu Wang [Google Scholar]

Ulterior motives in peer and expert supplementary online reviews and consumers’ perceived deception
—Umar Iqbal Siddiqi, Jin Sun, Naeem Akhtar [Google Scholar]