ISBM PhD Seminar Series


Registration for the course B2B Engagement, offered by the Institute for the Study of Business Markets in spring 2021, is now open


Author: Lori Nicolini

ISBM PhD Seminar Series (IPSS) Registration Open

Registration is open for the ISBM PhD Seminar Series (IPSS).  One course will be offered during Spring 2021. B2B Engagement will be taught by Professor V. Kumar, Indian School of Business.

The course will discuss the concepts, metrics, and strategy underlying the principles of B2B Engagement with respect to customers, employees and salesforce.

Full course description and registration details can be viewed online at IPSS.

Topic:  B2B Engagement 

When:  Tuesdays, beginning February 9 from 11:00AM – 1:00PM ET

Instructor:  V. Kumar, Distinguished Term Professor and Senior Fellow at the Indian School of Business (ISB) and an ISBM Distinguished Research Fellow


The objective of the ISBM PhD Seminar Series (IPSS) is to provide a range of short, PhD level seminars in Business-to-Business (B2B) Marketing. These seminars, delivered electronically by some of the world’s leading scholars, provide access to leading developments and methods necessary to doctoral students worldwide who are considering research careers in B2B Marketing. IPSS offers electronic participation in substantive and methodological courses essential to PhD students with research interests in business markets. Substantive topics include theory development in business markets, sales management, marketing channel management, and new product development and marketing among others. Courses are repeated in a 2-3 year cycle.

To learn more about IPSS and Admission Procedures visit