ISBM PhD Seminar Series
Registration for the course B2B Engagement, offered by the Institute for the Study of Business Markets in spring 2021, is now open
Author: Lori Nicolini
ISBM PhD Seminar Series (IPSS) Registration Open
Registration is open for the ISBM PhD Seminar Series (IPSS). One course will be offered during Spring 2021. B2B Engagement will be taught by Professor V. Kumar, Indian School of Business.
The course will discuss the concepts, metrics, and strategy underlying the principles of B2B Engagement with respect to customers, employees and salesforce.
Full course description and registration details can be viewed online at ISBM.org IPSS.
Topic: B2B Engagement
When: Tuesdays, beginning February 9 from 11:00AM – 1:00PM ET
Instructor: V. Kumar, Distinguished Term Professor and Senior Fellow at the Indian School of Business (ISB) and an ISBM Distinguished Research Fellow
The objective of the ISBM PhD Seminar Series (IPSS) is to provide a range of short, PhD level seminars in Business-to-Business (B2B) Marketing. These seminars, delivered electronically by some of the world’s leading scholars, provide access to leading developments and methods necessary to doctoral students worldwide who are considering research careers in B2B Marketing. IPSS offers electronic participation in substantive and methodological courses essential to PhD students with research interests in business markets. Substantive topics include theory development in business markets, sales management, marketing channel management, and new product development and marketing among others. Courses are repeated in a 2-3 year cycle.
To learn more about IPSS and Admission Procedures visit https://isbm.org/isbm-phd-seminar-series-ipss/